New Balance Abzorb 2000 arrives in Brazil by mixing nostalgia and futurism

New New Balance sneakers with SBS gel dampening and retro references affect shops for R $ 1299.99

Those who have experienced the turn of the millennium should remember the aesthetic of the race tennis of the time, marked with overlapping, breathable levers and a certain retro futurism that has returned today. New Balance understood this appeal like few brands and launches in Brazil, this Thursday (24), the Abzorb 2000, a model that aims in the future with both feet blocked in the 2000s.

Presented for the first time at Milan Design Week in April, tennis arrives here in two colors (gray and black with gray) with a bold silhouette, a minimalist finish and a construction that translates the racing of the brand in contemporary visual vocabulary. The skin is made of mesh with printed overlaps and the traditional “n” appears printed, composing a clean and technical look that embraces futurism in an elegant and functional way.

The highlight, however, is in the segmented between Abzorb technology, developed by New Balance in 1993 and now updated with SBS gel pods throughout its length. The result is a combination of higher cushioning, efficient support and comfort that resists prolonged use – something that the brand has always offered well, but it improves here with a more daring imprint.

In addition, the model presents the web stem stability, which strengthens stability in the media region and reflective details that increase the technical charm of the silhouette. All this without giving up the visual identity of the 2000s and without falling into the trap of free nostalgia. Abzorb 2000 is a reinterpretation of purposes that updates the old codes without losing the concentration on performance.

The campaign was made in San Paolo

Another point that deserves in the foreground is the global launch campaign, shot in San Paolo, and which positions the city as a creative and urban center within the communication of New Balance. Bringing the chaotic and vibrant energy of the streets of San Paolo in the narration of the silhouette, the brand also leads its product to those who live in urban daily and aesthetic.

With a suggested price of R $ 1299.99, the Abzorb 2000 will be available on the website and in the physical stores of New Balance and in selected partners.

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.