From dark circles to opaque skin: the “tired” make -up by Jenna Ortega, Billie Eilish and more famous viral and wins the fashion status

From dark circles to opaque skin: the “tired” make -up by Jenna Ortega, Billie Eilish and more famous viral and wins the fashion status


The beauty industry has always bet on formulas and tricks to mask signs of tiredness, but now it seems that the trend is the appearance of the “tired girl”




When you think of the lightly smoky eyes in dark tones, pale leather with shaded face apples and purple lips, certainly Remember the new look of Jenna Ortega to advertise The new season of WandinhaIt is not true?

Not only her, but other famous internationals have adopted this aesthetic which is the New Z Generation Fever. Called by “Tired girl“OR”Tired girl“In the Portuguese translation, the trick that celebrates exactly what, for decades, has been hidden at any cost: the appearance of those who have not slept well.

Historically, the beauty industry has always bet on formulas and tricks to mask the signs of tiredness. Conceptors, eye creams and lighting bases They were synonyms for health and youth, but now the alleged trend reverses logic: Dark search, opaque skin and a fashion of the air -cutting air. The proposal is to embrace the imperfections that were once seen as failures.

The aesthetic “tired girl” has a rebellious and unpretentious air, But it should not be confused with the Gothic or grunge makeup of the 90s. According to experts, it is part of the phenomenon of the aesthetics of the Internet, known as colors (as “cottagecore” or “barbiecore”). That is, and deals with a passing trend, ready to be replaced by the next viral.

Not by chance, The character who best translates this aesthetic is Wandinha AddamsFrom the series from Tim Burton to Netflix, lived by Ortega. As in the plot, the actress brought the appearance to the carpet …

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Source: Terra

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