New Labubu? Phenomenon of the 90s, Furby earns a collector’s version

New Labubu? Phenomenon of the 90s, Furby earns a collector’s version


Icon of the 90s returns in a limited edition with renewed aesthetics and focuses on the collectors market



One of the most popular toys in the pop culture of the 90s, the Furby He has returned, now with a proposal focused on the universe of fashion and collection. The new special edition, the result of a partnership with the Brazilian brand Schutz, presents stylized versions of the doll, sold in surprise boxes and with different variations of colors and accessories.

Each unit is sent randomly, following the model known as “Blind Box”, common in the collector’s market market. This means that the consumer only discovers which Furby received after opening the package.



Each model is sent by random, strengthening the collector's recourse of the new line

Start betting on the mixture between nostalgia and collection

The new Furby does not bring the interactive functions of the original versions, which spoke, reacted to the touch and simulated learning. Instead, the proposal is purely visual: a hairy and colorful body with different stage objects. The models maintain a rounded design and significant eyes, registered brands of the toy created by Tiger Electronics, now below Hasbro.



Larbus became fever in Brazil

Next to other recent “Mascot Fashion” style releases, such as the success of the character ToiletThe edition seems to target the public for young adults who grew up with the toy and is now interested in the retro aesthetic with decorative charm.



Furby + Schutz Edition bets on nostalgic aesthetic and adult audiences that grew up with the toy

Furby was launched in 1998 and quickly became a global phenomenon, with millions of units sold. Since then, it has undergone relationships and updates, including more modern electronic versions, with apps and voice commands.

Source: Terra

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