According to the minister, the fashion sector in the country is “under attack”
The Italian government has called an urgent meeting with representatives of the fashion sector, one of the icons of “made in Italy” in the world, to discuss measures against the invasion of “fast fashion” products in the country.
The meeting will take place next Tuesday (15th) and will bring together the Minister of Enterprise and Made in Italy, Adolfo Urso, and leaders of various local associations, such as the president of the National Chamber of Italian Fashion, Carlo Capasa.
“The meeting will serve to define the measures to protect the reputation of Made in Italy and counter the invasion of fast fashion products”, reads a note from the Ministry of Business.
One of the measures that will be discussed is the request for the European Union to end the exemption from customs duties for parcels worth less than 150 euros (R$960), which benefits trade in low-cost clothing products from China and other Asian countries.
In 2024, the bloc received an average of 12 million parcels per day within this value, double the figure recorded in 2023.
At the same time, the Italian textile sector accumulated a drop in production of 6.6% in the first eight months of 2025, after the previous year had already recorded a contraction of 10.5%, according to the National Institute of Statistics (Istat).
“It is urgent to find a balance between consumer protection, fair competition and sustainability, while promoting safe and high-quality e-commerce in the EU,” said Giulio Felloni, president of the Fashion Federation at the National Confederation of Traders (Confcommercio).
“The sector is facing competition that certainly does not appear fair,” he added. Fast fashion mainly affects Italian low-cost fashion producers, while the high-end segment has been the subject of investigations by the Prosecutor’s Office for alleged work irregularities and even cases of supplier exploitation.
The most recent cases concern the high fashion brand Loro Piana and the shoe brand Tod’s, both recently placed under judicial administration. Due to these scandals, the government of Prime Minister Giorgia Meloni wants to create an agency to certify in advance that the entire production chain operates legally.
“The reputation of our brands, built over time as synonymous with quality and Italian know-how, is today under attack, both nationally and internationally”, stated Minister Urso. “We must immediately counter this double threat, guaranteeing the full legality of our production chain and, at the same time, containing the wave of fast fashion, which is also growing as an indirect effect of American tariffs on Chinese products”, he highlighted. .
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
