Meet the company that is changing the way people think about housing in Brazil

No waste of time and better quality of life

Imagine having in one building cleaning for application, maintenance, security systems, cellar, shared car for carvery days, grocery store and other services. Serving the rent-seeking public, students and even families, Housi equips buildings and homes to make them smarter and more efficient.

And who said pet parents don’t get the same attention? Understanding that pet-friendly places are increasingly popular and that there is a large presence of pets in homes, the company also offers bathroom, grooming, equipment, walker and daycare solutions to include them. in a more practical life.

But what that property will offer depends a lot on its characteristics. A property near a college, for example, has a student population that aims to execute fixed-term contracts. The more touristic areas, on the other hand, are mainly used as hotels, where visitors spend a few days. And there are also projects designed for families, with larger apartments and longer contracts.

According to Alexandre, Housi hasn’t had a specific audience for a while and that ownership, location and city determine the type of resident.

“We understand that flexible housing is designed to meet all public needs, including fully customizable solutions, what is in one person’s application is different from another’s application – the building is the same, each one is taken care of according to your need.

A tourist building will have a number of elements that are super focused on the tourism audience. Another designed for families offers items for this audience, such as more affordable products. So it is a Housi for every property, every question and every resident. We want to equip it and allow it to become much more functional and inclusive, “says the CEO.

Transforming the way we see housing

It was during the pandemic that we came to understand a little better how precious our time is. Having organized a time to work, take care of your space and yourself is extremely important, but we don’t always know how to manage the routine to do all this. A tool that generates more time and earnings in all aspects of quality of life is exactly what many are looking for today, especially at home.

With the emergence of new features within the home, particularly with the home office, the idea of ​​being a space only to rest and carry out basic activities is left behind.

With this in mind, the startup has created a new way of thinking about housing, transforming the way companies will sell and provide services: why sell a drill to one individual when it can be made available for the entire building? – and also how the architects will elaborate the structures of the buildings – the amount of utilities requires a new planning of flows and accesses.

This proposed change involves not only the resident, but also developers, real estate agents, architects, manufacturers and service providers, who begin to produce a new ecosystem within these locations.

“This is an irreversible trend and, in my view, we will evolve even more in housing, having a much broader function, strength and performance and managing to have a positive impact on society,” adds Alexandre.

The sense of community put in place by the startup ends up creating a neighborhood within the same enclosed space, mainly because Housi is not exclusive to the residents.

“Those who live nearby can use the coffee and the equipment, so it ends up becoming a transformation center for the whole region. It serves the society and I’m a big fan of this concept, instead of thinking about the individual, we think more about the collective.

Imagine that each new building can impact an entire neighborhood – bringing services, jobs, safety, solutions – and that it is very good for us to see it happen and we are very excited about these positive transformations, “he concludes.

Opening the doors to a new type of consumption

In a scenario where people have gotten used to buying online, how can brands present their product and where they can get in touch with the customer: who has given up on going to retail and shopping malls?

Attractive to provide experiences, immersions and a distribution channel, at a time when traditional media do not bring such interesting results, Housi’s relationship with different types of brands was born naturally, almost together with the emergence of the startup itself.

Therefore, a brand can ensure that its consumer has full-time contact with its products. Budweiser, Samsung, Perrengue Chique, Pizza Hut, Guaraná are some of the names that have already organized super immersive experiences in the Housi spaces. In addition, brands such as Magalu, Petz, Ifood, Samsung, Renault, Ambev, Localiza and Unilever are also part of the platform that offers their services.

One of our editors had the opportunity to learn about the action of Pizza Hut at Housi Bela Cintra, check everything here

“From trying on an outfit to testing new gamer gear during the stay are new ways of thinking about experiences and consumption that is definitely a huge path to explore”, clarifies the CEO.

Pink Bear: the story of the mascot

In addition to establishing many characteristics of Housi, the pandemic also gave rise to the unit mascot. Big Bear was used in collective spaces within buildings as a way to implement social distancing. The success of the animal was so great that many people started photographing it, which is now the startup’s big mascot.

the repercussion

In three years of Housi and a long pandemic, the company has seen very large growth. Today it is present in 120 cities, with more than 300 developers and nearly 70 million homes across Brazil. Alexandre’s desire, however, is to internationalize the business and export this genuinely national technology to the world.

“To end up here with this size, with this geographical presence and with so many large companies together, I would not have imagined in my wildest dream”, concludes Frankel.