The Italian fashion house Gucci surprised Milan fashion week last Friday (24) by presenting its spring-summer 2023 collection with 68 twin brothers – 50 girls and 18 boys – dressed in the same clothes as the brand.
With vibrant and contagious pieces, the creative director of the brand, Alessandro Michele, dedicated the show to his “two mothers” and revealed the surprise to the public only at the end of the show.
Called “Twinsburg”, the collection is rooted in Michele’s relationship with his mother and twin, who, according to him, could only understand life through mutual presence.
“It was a personal and universal work, a reflection on otherness, on the other who lives inside and outside of us, on the relationship between the two”, said Michele.
At the entrance the guests were distributed in two different rooms, divided by a panel that is a multiplication of portraits of faces in black and white, but at the end of the show the curtain rose, revealing the other half of the space, where absolutely identical models paraded.
“In the end I cried and I almost never do. Maybe because doing things is more intense now than before and trying to do it in a meaningful way requires a lot of passion. With politics being a disaster, war, climate change, there they are the ones who ask why I do it, but I think the only weapon we have is to push us to imagine something else, and it’s not about clothes or bags, it’s about human beings, “he explained.
According to Michele “it is no coincidence that being double is powerful, when we are two we are stronger”.
Finding 68 matching pairs of twins took months of work, but “the clothes looked more powerful in two bodies,” he added.
Before the show started, 1960s icon Marianne Faithfull referred to Mary-Kate and Ashley Olsen’s song “Identical Twins”. “We are twins, we are twins, yes sir. I am me, she is her, except when I pretend to be her. And when we change, you can’t tell which one is which. You don’t know who you are talking to because we are identical twins.”
The collection is an oscillation between oriental dresses and shirts with prints, between jewels and bourgeois bags, floral and stained pop prints, references of the 80s and echoes of the 90s, dresses with flounces and leather jackets. “It is a powerful invitation to freedom, especially in a moment like this when” the fuse of the bomb seems already lit “, concluded Michele, citing the image printed on his shirt.
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Source: Terra
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
