Successful influencers give advice to anyone who wants to start a career in the area

Lucas Rangel, Tata Estaniecki Cocielo and Diva Depression explain the profession and clarify the main points of attention to continue growing

Millions of followers, famous brand advertising, financial stability, travel, fans, fame and much more, this is the wish of many, especially young people, who aspire influence on social networks. However, getting out of anonymity or staying at the top are not easy tasks, but, according to industry professionals, giving up is not an option for those who share this dream.

Luca Rangel, content creator, comedian and entrepreneur, has more than 20 million followers on Instagram in nearly 10 years of working on social networks. He explains that it all started as a joke, to monetize his content with him, from brand research to advertising. So based on his experience of him, he guarantees he can start from scratch.

Tata explains that “the term ‘digital influencer’ is constantly adapting. Today it is better known as ‘content creator’.” Lucas adds that anyone active on social media can be an influencer, as they have the power to encourage others. The content creator, in his opinion, lives up to the title, based on authorial productions and content evolution, which must go beyond trends.

But after all, how to be a content creator and stand out among many others? youtubers Eduardo Camargo (Eduh) e Filippo Oliveira (Fih), which form the Depression like a divawith over 3 million subscribers, and the podcast Diva’s sofa, you think the “secret” is “talking about something you like and know”. “If you talk about the subject you like, in a unique way, the chances of staying will always be great”, they guarantee.

Rangel adds that “people really identify when they know who you are, when they know more about you and your personality.” For this, he points to the use of tools that explore this possibility, such as Stories from Instagram and the Youtube.

Tata reinforces originality as the essence of being on the rise. “Nobody likes to see more or less the same thing. Content that goes viral or that stands out is that created spontaneously and truthfully. Following the tide is like disappearing into the ocean. Creative,” he muses. For example, he cites PodDelas, arguing that it is not an innovative format, but differentiated content. “There was no program that would speak to the audience we spoke to, the guests we invited. The secret is to dress something that is already attractive,” she comments.

More tips to stay on the rise

Edu and Fih underline the importance of working with constancy and dedication. “[É preciso] Work to keep up to date within the niche you have chosen as your agenda and understand that, often, your life is your content, “they explain.

Furthermore, improving, studying and being present in all social networks are strategies recommended by Rangel. “I think it’s interesting to start where the advertising hype, where it is most relevant. But it is important to be present on all social networks, to win more and more people “, she recommends.

Discouragement is not the way! “You have to reinvent yourself, explore creativity and try new things without fear. You have to risk new things, no matter if you were embarrassed. What if this, in fact, becomes the new ball once in your career?” Encourages the comedian. .

Tata stresses how important it is to “surround herself with trusted people and companies with market experience”, which also motivated her to create an influential commercial management company, Yzi Assessoria. The initiative aims to “provide maximum comfort and security” for the career of the content creator and other consultants.

behind the scenes

Working with social networks can be “the gateway” to other paths. Tata, for example, has embarked on a career as an entrepreneur and has a shoe brand, Louth Shoes, in addition to consulting. Rangel has also invested in the field, with LR Contents, a company focused on the agency and career management of digital influencers.

Despite its versatility and other advantages, the profession, like all the others, has its difficulties and needs which, according to Fih and Edu, are imposed on a daily basis, by the “emergence of new networks and new content formats”. “The biggest challenge also concerns keeping up to date, on any subject you want to talk about, you must always be up to date”, they ponder.

Finally, Lucas points out, “People need to be prepared for anything. It takes a lot of time and a lot of effort. He works 24/7. He has to be prepared to be and cope with constant pressure.” mental health it must be well cared for, so as not to take you off the axis “.

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Source: Terra

Benjamin

Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.