Despite some changes, the market remains uneven. And this must change
Ever since women gained the right to work, gender equity has been a problem within organizations, especially when it comes to leadership positions. In Brazil, even though they represent more than half of the Brazilian population, women occupy only 13% of the leadership positions of the country’s 500 largest companies, according to the Entrepreneurship in Brazil report.
Furthermore, wage equity is also a problem. Despite having, for the most part, a higher level of education and training than men, women currently earn around 20% less, as the survey by the consultancy firm IDados, based on the national sample survey of households, shows of the IBGE.
This difference in income persists even with respect to workers with the same educational profile, age and the same professional category.
The market remains erratic
Despite some changes, the market remains uneven. According to the 2021 Global Gender Gap Report, it will still take women 267 years to achieve equal pay with men, while the World Economic Forum suggests that gender equity will take 135.6 years to achieve.
In this scenario and with the aim of reducing these years of inequality, the Future is Now Summit, an event conceived by the entrepreneur and president of Grupo Lide Futuro, Laís Macedo, which brought together more than 200 leaders and C-levels of great companies, has led many debates on the subject, providing powerful lessons for companies.
Here are the 5 lessons learned from the event on gender equity in companies, check it out:
1. Investments for more women in senior management positions
Companies need to invest in gender equity as quickly as possible. Today women represent 52% of the entire world population. When we talk about inclusion we are not talking about being part of the company, but about occupying high leadership positions, about influencing business decisions.
2. Women are responsible for the purchase decision
From an economic point of view, women decide more than 80% of a family’s purchases: the brand that enters the house, the family car, the neighborhood they will live in, the school they will attend, etc. Therefore, it is essential that companies have a majority of female leaders. That is, who really influences the final purchase decision.
3. Gender equity in companies is social justice
For companies to be more balanced, it is important that they understand that diversity is not an isolated and punctual action, but a journey, consisting of a series of internal actions with an impact inside and outside the company.
The more diverse your organization is, the more positive conflicts it will have and the greater the chances of innovation. Research shows that inclusive and diverse companies are 11 times more innovative and have six times more creative employees than the competition.
4. The promotion of gender equity is about principles
Women in leadership roles are providing the same opportunities for powerful voices that exist in the market. The change of mindset is urgent and it is what changes the game.
The market needs to see people for their skills, value the individuality of each and understand the potential that women represent inside and outside their businesses.
5. It takes union and commitment
It will only be possible for companies to achieve gender equality when everyone unites for the same goal. Therefore, it is essential that men are also involved, because they are the majority of decision makers. The market must be able to welcome the particularities of women without diminishing them.
Welcoming these mothers, women and entrepreneurs with a separate breastfeeding space in companies, for example, is a way to show that they are always welcome. It is welcome for actions like these that we need to take for our companies.
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Source: Terra
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
