What the first McDonald’s logo looks like – you barely knew it

The fast food restaurant that is now known around the world was opened in 1940 by brothers Dick and Mac McDonald. It is from the names of the brothers that the name of the brand was born. At first it was an ordinary restaurant, and in 1948 the brothers decided to implement their fast food concept. Today, everyone knows the famous yellow letter M, but the founders of the company did not immediately come to it.

Initially, the restaurant’s sign was a black McDonald’s Famous Barbecue inscription on a white background.

In 1948, as part of the reorganization of the service system, McDonald’s also changed the logo. The emblem represented the chef SpeeDee, thanks to which the founders of the restaurant wanted to emphasize the speed of service in their establishment. The face of Speedy has long been associated with buyers of this brand.

In 1953, it was decided to move away from variegation in favor of minimalism. Only the name “McDonald’s” remained on the new logo.

Finally, in 1961, the McDonald’s logo acquired the characteristics familiar to everyone today. Namely, two golden arches forming the letter M. In the first version, the emblem is pierced with an oblique line which marks the roof of the restaurant.

This trademark was created thanks to the architect Stanley Meston. It was he who once decided to build a restaurant with two golden arches on the roof. The final version of the emblem belongs to Jim Schindler.

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