Take a look a little
or America’s Cup® is one of the great icons of national design. She accompanies you from the coffee in the paddoca to the happy hour beer. Today this very Brazilian piece turns 75.
The Cup was created to be a multipurpose, manageable and economical product, but today it is considered a reference point for national design. Versatile, orderly, democratic and accessible, the American Cup® is part of the daily life of Brazilians.
It has already been chosen as the best glass for drinking beer (we can’t imagine Zeca Pagodinho without it in our hands!) And ended up at the Museum of Modern Art in New York, as a symbol of Brazilian design. It is part of Brazilian culture and is intrinsically linked to the history of Belo Horizonte, where it is known as Copo Lagoinha and is considered a heritage of the city.
“Like other products, the American Cup® has taken on a life of its own and has become popular with Brazilians as a pop icon,” commented Paulo de Paula and Silva, Commercial and Marketing Director of Nadir. So much so that it has become a standard measure in Brazilian homes, both for cooking and for detergent.
It is also measured in public health, being a reference when it comes to homemade serum. A pop icon, the fans of the product show their passion for clothes, accessories and it is also marked on the skin, tattooed in the most diverse contexts.
Its simple but elegant lines seduce and inspire plastic artists and designers, who always create works that use it. They are vases, lamps, sculptures and decorative objects that have glass as a basic element or support and are constantly presented in exhibitions and shows. The 9 cm in height, 6.5 cm in diameter and 190 ml of capacity conquer everyone!
The American Cup® has become so popular with consumers that it can currently be found in different sizes and formats.
The line of cups includes five variants of formats in addition to the traditional one, with 190ml: dose, with 45ml; long drink, with 300ml, 350ml and 450ml; and drink, with 315ml. The American Cup® family also features 90ml cups, 270ml cups, 750ml jugs and 1.2l, 150ml, 350ml, 600ml and 1L bowls, as well as a line of vintage cookware with a capacity of 500 ml, 1 l and 1.5 l.
Here is a toast (it can be with coffee, drip or beer) to the anniversary of this iconic piece of national design!
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Source: Terra
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
