With an innovative formula, Payot brings the concept of beauty and care to the market in a single product.
Combining everyday beauty with skin care, all in one product. It is a trend that is increasingly conquering the market, as it brings active ingredients to compose make-up formulas that are ever closer to treatment cosmetics. With this in mind, Payot is launching a line with plant-based retinol.
Lipsticks, powder, concealer, blush, eye pencil and even eyelash mask have the active ingredient that promotes wrinkle reduction, cell renewal and stimulates the synthesis of collagen and elastin in the skin.
To present the launch of the line, Casa Payot, located in the capital São Paulo, received several influencers on the night of this Tuesday 22, in a cocktail with massage sessions and even professional make-up.
During the event, the executive director of the brand, Evandro Barros, explained to Land that the new line was developed for about a year, meeting the demand of the current market, where people are starting to take better care of themselves, especially after the pandemic. “So let’s think about our 35+ audience, who are increasingly concerned about taking care of their skin,” he says.
Traditional in the market, with almost 70 years, Payot is positioned as a classic and innovative in the universe of cosmetics and is already seeing great returns with new products. “In a presentation I was told that we look where few look. [o grupo 35], and with this treatment. This first feedback has shown us that we are on the right track,” he says.
The brand’s CEO, Dirce Grotkowski, 86, reinforces what Barros said about products created for this audience and adds that the company’s DNA has always been that of skincare products. The success, after so many years, is attributed to the quality of the products, handed down from generation to generation. “Although the company is 70 years old, we always find someone who says: ‘my mother, my grandmother uses it’”, he concludes.
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Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
