Designer Walter Rodrigues welcomes the movement that first lady Rosangela Lula da Silva, known as Janja, has made in relation to Brazilian fashion, valuing national production. He signed the two dresses worn by Marisa Letícia, who passed away in 2017, ex-wife of Luiz Inácio Lula da Silva, in her first two mandates, in 2003 and 2007. The first was red, the second yellow, which also enhanced embroiderers and craftswomen of some regions of Brazil.
OR “Them on the Red Carpet” had a chat with the stylist, now coordinator of the Nucleo e Design e Pesquisa of Inspiramais, consultant of Instituto By Brasil and curator of the Focus Design Vision Project of Instituto Focus, on the importance of a first lady and women who are part of the government to use Brazilian products and how this affects the future of Brazilian fashion.
Look at some of Walter’s ideas, who also recalled the paradigm shift in relation to the choice of Janja’s clothes: trousers, waistcoat and tailcoat.
Janja
“The first lady’s outfit was elegant and carried messages of modernity by breaking the paradigms by wearing long trousers instead of a skirt, a positive point for Helô Rocha (stylist responsible for the look), who knew how to perfectly dose the colour, the embroideries, promoting our craftsmanship and, above all, sustainability based on natural dyeing (with cashews and rhubarb).”
different country
“I was very happy with the choice of Janja’s clothes. They give us hope and they were perfect in the scenario of the inauguration, where we managed to get emotional with the scene of handing over the sash and understand that we are different. And most importantly, that this diversity is our greatest treasure and that fashion and design as a whole now have a much better future than we have had in recent years.”
Reconstruction
“Twenty years have passed since Lula’s first arrival as president of Brazil and there is still a need to project our identity, the result of this reconstruction movement in which we are all happy to participate. And Brazilian fashion could not be missing. In 2003 , we were experiencing a fertile period for the sector, with great business expectations and international visibility, so the opportunity to dress the first lady of the country was a very important mission for me. Dona Marisa represented the women of Brazil and should always be dressed by one of the Brazilian stylists”.
valuing traditions
“Brazilian fashion has never had a commercial reference, of course we have the support of the Brazilian export agency – APEX, but we have never been considered a generator of GDP. Fashion has always been adrift and we continue like this 20 years later. Therefore , this movement was pushed for the choices of the new first lady makes perfect sense. In the second inauguration, I also tried to apply the rich Brazilian craftsmanship to the delight of Dona Marisa. We used bobbin lace made in Ilha Grande, a municipality del Piauí near the Parnaíba Delta. An association of lace makers produced 600 flowers to make the yellow coat. And we also had the participation of Apoena, an organization from Brasilia that worked with embroiderers in the satellite cities of the DF, for the dress of the ceremony held before the inauguration in the National Congress.When we emphasize these actions, we value our traditions and show new designers the immense amount of creative possibilities we have to make Brazilian fashion more creative and undoubtedly more original.”
Diversity
“This diversity that I like so much was present in the costumes of other women who lit up Brasilia. Margareth Menezes, Minister of Culture, has always been a strong reference in fashion in her career as an artist, her colors and her bayanity. Anielle Franco has also always tried to apply the concepts of African roots to his clothes and, at that time with the success of brands such as Meninos Rei, Ateliê Mão de Mãe and other black brands, establishes a new narrative that is in line with a less Eurocentric and colonial fashion”.
Minimalism by Lu Alckmin
“We could perceive the importance of fashion in other participants in the opening event. The elegant and classic figure of Lu Alckmim, with the minimalism of the designer Gloria Coelho, and the head of ceremonial of the Federal Senate, Ana Tereza Lyra Campos Meirelles with his dress from the English brand Hobbs, both base their mandate on fashion variations, democratically”.
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Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
