Successful in 2022, the recipe began to be sold in American supermarkets; understand the controversy!
The creation of American TikToker Carly Pii, “Pink Sauce” is a flashy-looking pink sauce that went viral on TikTok in 2022. The influencer’s videos have involved using the condiment in recipes for fried chicken, french fries, and even as a sauce for pasta. Thanks to its vibrant coloring, the sauce has attracted the attention of users on the platform and Carly’s numbers have skyrocketed on social media.
A major American supermarket chain has announced mass sales of ‘Pink Sauce’ in 2023, including vegan and gluten-free versions. The product will be present in more than 4,300 supermarkets, as well as being sold online. Despite its success, ‘Pink Sauce’ has had a controversial trajectory this past year.
The problems started when the influencer started selling the product on his website. Homemade, the sauce’s ingredients were publicized and aroused distrust among his followers. Carly said the condiment is made from water, sunflower oil, honey, distilled vinegar, garlic, dragon fruit, Himalayan salt, spices, lemon juice, milk, and citric acid. According to the influencer, the pink color comes from the use of pitaya.
Complaints arrived in the first week of sales. The product did not match the one presented on TikTok and consumers complained about the color and smell of the sauce. The labels had spelling errors and the presence of milk in their composition raised questions about the regulation of the sale of food. At the time, several chefs pointed out that the sauces were not shipped in refrigerated packages, putting the consumer’s health at risk.
That all changed in August 2022, when the influencer started a partnership with a large American company of sauces. The partnership was fundamental for the distribution of the product in large supermarkets, and provided the necessary support for the production of the condiment.
The “salsa rosa” is not yet sold in Brazil, but it is fully regulated in the United States and no longer poses a health risk to consumers. After much controversy, the consumption of the sauce has become just a matter of customer taste.
The mass marketing of the product in the USA is a direct symptom of the trend that values the aesthetics of food at the expense of quality. Flashy foods that go viral on social media are gaining more and more space in retail and are consumed by social network users attracted by the food’s appearance. The taste and quality, however, end up being in the background.
+The best content in your email for free. Choose your favorite Terra newsletter. Click here!
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
