Social Media Management: The Importance of Planning, Engaging, and Boosting Content

The new Terra Empresas platform helps manage social networks and increase engagement with followers

According to the 2022 Global Digital Overview Report, the world’s population has spent 12.5 trillion hours on the internet, especially on social media. Zooming into Brazil, according to a survey by Mobile Time, Instagram is present on 92% of cell phones in the country and has become the social network on which the population spends the most time. Despite these numbers, building a digital presence for small businesses could still be a challenge to overcome in 2023, because a study conducted by SEBRAE and the Getúlio Vargas Foundation (FGV) showed that 5.3 million Brazilian micro-enterprises have not yet used social networks, which means that around 27% of the country’s entrepreneurs do not take advantage of the business opportunities generated in the digital market.

WHY IS SOCIAL MEDIA MANAGEMENT IMPORTANT FOR YOUR COMPANY?

Who thinks that to sell a product or service digitally, it is enough to replicate the physical showcase on social media. Building and consolidating a brand’s digital presence requires strategy and one of the fundamental tools for this is creating relevant content on social media, offering the public the information they seek.

An effective way to create and organize valuable content to impact your desired audience is to invest in social media management. Choosing solutions that bring professionalism and intelligence to the centralized management of profiles can accelerate the steps towards the success of a coherent digital presence.

To help entrepreneurs who have not yet established their brand on social networks, the Land EnterprisesTerra’s digital solutions platform for businesses and entrepreneurs, has just launched a social media management tool. With the new platform, you can centralize all your brand profiles in one place, as well as easily create, schedule and boost posts.

THE IMPORTANCE OF CONTENT PLANNING ON SOCIAL NETWORKS

Producing for social networks goes far beyond posting various contents per day or reaching a certain level of followers. Metrics like reach and engagement are often more important when evaluating results and converting sales, for example.

In order to achieve optimal utilization based on the effort devoted to the operation, content planning is the key differentiator. Content that builds a narrative and generates genuine curiosity in the audience helps the brand transform its follower base into admirers. But how to produce in a creative, constant and pertinent way?

Designed to optimize time and make social media management something intuitive and accessible, the Terra Empresas tool makes content creation easier, as it offers customized templates, idealized with a professional design, as well as an image bank that helps you save money time during production and even improve the graphic quality of the posts, with more professional images.

Since frequency is the keyword in content planning, The new social media management solution from Terra Empresas provides a calendar so that all publications can be scheduled and monitored. You can also establish a flow for creating and approving posts – that is, structure a content schedule and organize the work from start to finish, saving time so that other areas of the company also receive attention.

INTERACTIONS WITH FOLLOWERS AND CUSTOMERS

Agility in interacting with customers is essential for building trust between the brand and its audience and increasing levels of audience engagement. For this reason, another feature of the Terra Empresas social network management tool is the possibility of integrating the main messaging channels of the networks directly into the platform. In the same screen you can centralize direct messages from Instagram, Inbox from Facebook, manage messages from Linkedin or Google reviews and even use SAC Social resources to reply.

In addition to direct messages, it is possible to interact in a practical way with those who access the contents of the profile, using the platform to reply to comments from the Instagram feed or from the Facebook timeline, for example. All with history and organization.

ENGAGEMENT: OFFER WHAT THE PUBLIC WANTS TO KNOW

On the platform it is possible to analyze the performance metrics of each content published and to know, in a simple way, the preferences of the followers, based on the trend of what is published. With this, it’s easy to adjust your dissemination plan or planned content formats if necessary so that subsequent posts are more assertive and speak directly to followers, increasing reach and engagement.

STRATEGIC VISION: REPORTING AND MONITORING OF COMPETITORS

The tool offered by Terra Empresas generates customized reports for Instagram, Facebook, Linkedin and Twitter, providing data consolidation to understand the behavior of followers and provide more information for business expansion.

Plus, you can strategically monitor how your competition is performing. Without leaving the platform, the user has the autonomy to determine which profiles he wants to follow and can start monitoring them on a daily basis.

HELPS ENHANCE CONTENT AND INCREASE RESULTS

Having access to data in a personalized way also makes it easier when it comes to increasing the impact of content on people beyond the follower base, attracting more views and, above all, optimizing the budget when planning campaigns.

With the Ads module present in the Terra Empresas social network management tool, it is possible to promote an already published post or create and schedule boosted content for multiple networks, as well as determine whether the content will appear directly in the brand feed or only in the timeline of the interested user, further professionalizing the performance of the content.

ADS FOR SMALL BUDGET

The module is directly integrated with a Facebook advertising account, which allows flexibility in the budget that will be allocated to the boosts and the payment method, all based on the available budget.

MANAGEMENT OF SOCIAL MEDIA WITH AUTONOMY AND PRACTICALITY

The social network management tool offered by Terra Empresas was designed on the basis of the “self service” concept, encouraging autonomy and practicality, without neglecting personalized features, to meet the needs of each company.

Check out all the plans available Terra Empresas social media management tool and start 2023 by learning how to plan, engage and enhance content, consolidating your company’s digital presence once and for all.

Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.