The data indicate a growth of the digital market in all regions of the country, even in those traditionally not known for their investments in marketing and innovation, as is the case in the North.
With the growing demand for digital assets in recent years, it is natural that companies are increasingly interested not only in the digitization of sales and service offers, but also in adopting digital marketing strategies.
According to the latest survey by Digital marketing and sales maturity in Brazilcreated by the Digital Results Portal in 202194% of Brazilian companies have chosen Digital Marketing as a growth strategy. A more recent study, conducted in 2022 by spend brazil, points out that national digital advertising moved 14.7 billion reais in the first half. With this result, a growth of 12% is recorded compared to the same period of the previous year. The research also shows that the first position among the sectors that have invested the most was trade, with 24.74%.
These data indicate a growth of the digital market in all regions of the country. Furthermore, in another study, published by CENP (Conselho Excutivo das Normas-Padrão) in 2022, growth was also perceived in the North region, which is traditionally not known for its investments in marketing and innovation. The research, known as Cenp-Meios, reports that investment in advertising in the “internet environment” in the northern region of Brazil has increased by 32% in the first semester.
The amounts spent on advertising with search engines, social networks, audio and video messages, displays, etc. were considered. From January to September 2021, the investment amounted to R$ 133,159, while in the same period of 2022 this amount was R$ 175,817.
The survey also shows that although the investment share in the Northern region is still the lowest in the country, at 1.1%, this 32% growth is relevant to the history of the region, reflecting the change of behavior already observed by marketing and advertising professionals.
John David, CEO and co-founder of Melius Marketing Brazilbelieves that the growth of the digital market in the North is directly linked to the emergence of the Covid-19 pandemic, in 2020. Circumstances, our agency has gone through the most challenging phase, the record adaptation to the digital world of large supermarket chains and entrepreneurs of the region“, reports the businessman. For John, what could have been a loss, with the right strategy, has actually become an opportunity. “We were able to quickly convert sales to online and nothing was lost – in fact, we noticed that in some clients the return on investment for every BRL 1.00 in digital media returned BRL 1,000 in company revenue, a impressive number for us too”.
The marketing agency is located in Boa Vista, Roraima and since its inception 4 years ago has seen an increase in demand from clients, mostly local businesses. According to John, more and more companies are aware that digital tools are essential to intensify the dissemination and sale of their products or services and are looking for professional support to add channels and tools. “Today we have 25 active customers, but we already serve more than 200. We see great potential in the region and there is still a huge market to work on”points.
It is increasingly common to see initiatives by professionals themselves to disseminate more and more information for the new needs of the digital market, which also contributes to the demand for digital marketing consultancy and services in the region. “We believe in this mission to accelerate local digitization, not only by providing services, but by offering free strategic marketing advice to local businesses”concludes John.
Website: https://meliusmkt.com/
Source: Terra
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