Saudosa Ivone Kassu helped build the perfect image of the biggest idol of Brazilian music
Roberto Carlos has always loved a lot. Different kinds of love. One of the singer’s longest and happiest relationships involved neither passion nor sex.
He lived with the press officer and artistic entrepreneur Ivone Kassu one of the most solid and successful professional marriages in the artistic world.
They traveled a long journey together: from the late 1970s until his death in July 2012, at the age of 66, due to a heart problem.
“Sincere, true, my dear and great friend Ivone Kassu. I have been with you for more than 40 years. I miss you so much”, wrote the ‘King’ on a social network as soon as he learned of the loss.
As highlighted in the message, they were more than just an artist and an advisor. They have become true friends, as the idol sings in one of his classics.
No other woman has spent as much time with Roberto Carlos, including his three wives. In fact, the adviser was the right arm in the worst moments experienced by the legendary romantic.
She offered him support in Nice’s divorce, separation from Myriam Rios, then, Nice’s death, Maria Rita’s illness and death, and also in the death of his loving daughter Ana Paula (from Nice’s previous marriage).
Kassu managed the public image of Roberto Carlos with professionalism and elegance. I knew how to save him from the harassment of the press and promote him at the right time, emphasizing his career, not his intimacy.
Away from the media, she was the singer’s confidante. She is one of the few people with access to his home and her family. She has earned the brooding singer’s trust and admiration.
His sudden death generated moving messages from Roberta Miranda, Regina Casé, Jorge Ben and Preta Gil, among others.
Tom Cavalcante recalled that his talent was to “promote everyone’s success”. “Kassu not only advised the stars, she was the star herself,” said a statement from Theatro Net Rio mourning the collaborator’s death.
Born in Itu, in the hinterland of São Paulo, Ivone began working with artists in the 60s. She pioneered the complicated work of mediating the contact of celebrities with communication vehicles.
Firm without ever losing tenderness, he advised other icons of the arts such as Tom Jobim, Tim Maia, Chico Buarque, Caetano Veloso, Maria Bethânia and Chico Anysio.
He knew everyone’s secrets. Never disclosed anything. Non-negotiable loyalty was one of his innumerable qualities.
Behind the scenes it is known that he also helped journalists. You passed on information to help them keep their jobs.
Upon her death, Ivone Kassu was left with a son, two grandchildren and a legion of admirers. The greatest of them, without a doubt, Roberto Carlos.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
