In April, when the leaders of Cannes revealed the composition of this year’s festival, the delegate general/artistic director of Cannes, Thierry Fremo, acknowledged the uncertainty about holding a global cinematic event in the third year of the pandemic, which is not over yet.
“It was said last year that this was the first post-crisis festival,” Fremo said. “Although we won’t say this year, we are very hopeful.”
A lot of people say a lot this year even though fingers are crossed behind their backs. Film buyers and sellers, critics and filmmakers hope that 2022 will bring back the skin and sense of art, business and society that is desperately needed in the film world, which has just passed through an existential crisis. Skin has changed dramatically since its pre-pandemic comeback, and so have we all.
“All cinemas in the world are closed,” said Alex Walton, co-director of WME Independent, which sells packages and finished films in the south of France, including rights to Ruben Ostlund’s black comedy. the pain trianglewho will fight for the Palme d’Or and for the premiere of the first Pakistani film at the festival, land of joy, which will appear in the Un Certain Regard section. “Business models have changed. So many things have developed since the last time we sat together at a common table. It will be nice to see people again and do business directly. My expectation is that he will get back in shape.”
This year’s lineup, the festival’s 75th edition, certainly shows that a major renaissance is underway in Cannes after the reduced summer 2021 gathering, which saw about half the usual number of attendees, and the 2020 festival in the dark. days of a pandemic completely abolished. . No competition, Hollywood studios bring their big-budget summer shows like Paramount Top Gun: MaverickDirected by Joseph Kosinski and Warner Bros.’ ElvisDirected by Baz Luhrmann. Specialized distributors in the competition plan to broadcast the star-studded, copyrighted moments of George Miller’s fantasy drama George Müller-MGM-Film Nation. three thousand years of longing, starring Idris Elba and Tilda Swinton; David Cronenberg’s Neon Horror Film crimes of the future With Viggo Mortensen, Leah Seidou and Kristen Stewart; And the story of the age of James Gray Focus Features the time of armageddonAnne Hathaway, Anthony Hopkins and Jeremy Strong participate. Festival attendees will also see new work by prominent House of Art artists such as Park Chan-Wook (the decision to leave), Claire Dennis (night stars) and Kelly Reichardt (Show).
It is the noisiest skin composition in recent years and comes against the background of signs of modernization. The festival, which has been so traditional in recent years that it has banned red carpet selfies, has a surprising new technical sponsor that brings with it an audience of over a billion people: TikTok. “It would be crazy to ignore this medium,” said Pierre Leskir, president of the festival, at a press conference on Partnership Line. Another dramatic sign of Cannes’ evolution: after this year’s festival, Lesbian resigns as lead singer, and Cannes, which has come under fire for directors’ scheduling failures and a culture of female acquaintance that once required women to wear high heels. The red carpet will be led for the first time by a woman, Iris Knobloch, former head of WarnerMedia France and Germany.
Even before COVID-19, the skin seemed to be losing its glow due to the Venice Autumn Festival. “Does anyone still care?” This writer wrote on the Cannes 2019 Blog THR. It increasingly seemed to us that this was not the case, as major studios and streamers began to miss out on the festival, fewer stars walked the red carpet, extravagant parties and fewer champagne-soaked yacht rigs. It may not have interested us yet, but we would soon find out what we took for granted.
“What these two years have shown is that we can do things differently, and that’s great,” said Courtney Sexton of CNN Films. Stars from the last movie., Ethan Hawke’s six-hour documentary about Paul Newman and Joan Woodward. “But it was a great loss for the work we are doing. The collective act of watching a movie together is impossible in a virtual environment. It cannot be repeated. I want to understand and experience it all.”
For many, the skin experience means seeing their peers in person after 2019 and French wine will flow.
“The skin is going to be absolutely crazy this year. “I’m very excited, a little bit proud,” said Jonathan Junger, co-president of Millennium Media. “We made a virtual European film market [in February], And all our buyers were: “Let’s drink to the skin”, “Let’s drink to the skin”. I think that skin will make us all alcoholics.”
Living throughout history, even now with a global pandemic and a raging war in Europe, great losses are reminiscent of the pleasure you felt just before the world changed. Yes, the skin needed development. But maybe we needed to learn to love him too. After two years on laptops in sportswear, wearing the stairs to the palace’s red carpet, the sound of applause from the 2,300-seat Lumiere Theatre, and even the tired feeling of coffee and cake: skin-activated work is like an awakening. turn on.
“When you’re on the Paley red carpet, there’s something very electric about it,” said Mark Weinstock, president of global marketing and distribution at Paramount Pictures. Top Gun: Maverick And Tom Cruise, who will be honored, the star’s first return to the festival since his debut. lice In 1992. “Between the moving press and the wave of energy and enthusiasm, there’s an undeniable moment when you say to yourself, ‘Oh, let’s do something we’ll never forget.’ “
The skin cannot – nor should it – go back to what it was before the pandemic. But it could be something new that we now know we always needed.
Scott Roxborough contributed to this report.
Source: Hollywood Reporter
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
