The bikes will be available in the Uber app so users can travel more sustainably
Uber has partnered with bike rental startup Tembici, which operates the popular orange bikes in the Itau, to make normal and electric bicycles available on its mobility platform. The idea is that Uber users in Latin America can move around the city in a comfortable and sustainable way, without using the car.
In the coming weeks, users of Super will be able to view the bicycles of Thembic AND Itau available for unlocking and in which station they are located, as well as the permitted route and the station closest to the destination for returning the bikes. The project will launch in Recife, with expansion to Brasilia, Porto Alegre, Rio de Janeiro, Salvador and São Paulo on the way. Subsequently, the other Latin American cities where Tembici operates will be included, such as Santiago, Buenos Aires and Bogota.
“The two largest shared transport companies in Latin America in their segments have the goal of revolutionizing the mobility of cities, which was the meeting point of this initiative,” says Tomás Martins, CEO of Thembicto the startups. He explains that the company’s goal in finding partners is always to highlight the bicycle, making people rethink their travels, facilitating modal integration and establishing the best use of all transport alternatives.
The executive defines the partnership with Super of enormous importance, emphasizing that the company has more than 30 million users in Latin America. “60% of journeys in large urban centers reach up to 5 km. They can therefore be made by bicycle. The impact tends to be very significant both for users who now have an effective and economical alternative for their journeys, and For Super AND Thembic in terms of business and for cities that become more sustainable and intelligent,” he points out.
Expected results
Uber is committed to becoming a carbon-neutral platform by 2040. The company is working to ensure that, worldwide, 100% of rides on the app are made in zero-carbon vehicles or public transit and commuting. bicycles. Collaboration with Thembic strengthens the company’s positioning to achieve this goal.
To the Super, the partnership demonstrates the important role that car-free options are increasingly playing in the company’s strategy. “We are excited to leverage the power of our platform to bring shared company bikes and shared electric bikes thembic to users of Super in Latin America at the touch of a button,” said Annie Duvnjak, the company’s global head of micromobility, in a statement.
According to Tomás, the initiative of the Super responds to the purpose of the micromobility startup, which over the years has been responsible for the potential savings of 38 thousand tons of CO2. “The partnership not only helps the organization with its socio-environmental commitments, but also positions shared bicycles as an alternative to travel in one of the largest shared mobility applications in the world,” says the executive.
A thembic expects to end 2023 with more than 30,000 bicycles in Latin America, of which more than 10,000 are electric. “We will be the first bike-sharing company in the world in a fixed-station model to make bikes available in Super and we understand the potential of this initiative. Proof of this is that we will increase the number of bicycles in our systems by 50%, of which more than 10,000 are electric, and with that we will have 30,000 bicycles by the end of 2023,” says the CEO.
In February, the startup closed a BRL 160 million funding line with the National Bank for Economic and Social Development (BNDES) increase its fleet of electric and common bicycles in Brazil, as well as expand investments in technology and innovation. At the time, the company announced that it would expand the service in the cities where it already operates, mainly in São Paulo, Rio de Janeiro and Porto Alegre, and would reach new locations such as Curitiba, Florianópolis and Belo Horizonte in 2023.
“Our partnerships are essential for more people to access bicycles. They make cycling more viable for users, help put more bikes on the road and promote open dialogue with many more people. Itau in the last decade, with the iFood in an important project for cycle logistics, and now with Super” concludes Thomas.
Source: Terra
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