The streaming industry has just earned yet another novelty: the merger between HBO Max and Discovery Plus. The announcement was made by Discovery CEO David Zaslav, confirming information that had already been speculated by the press since 2022.
The union of the two platforms promises to offer users a large selection of original and exclusive content.
A fusion of news
On May 23, 2023, Max launches his platform in the United States, offering exclusive content, such as a new Game of Thrones spin-off based on George RR Martin’s Gentleman of the Seven Realms. He also announced the production of a new series based on the famous story of The Big Bang Theory.
As for productions already announced before the merge, Zaslav said there will be no changes. Well, they’ve generally managed to make a very elaborate transition to the new Max servers.
In short, users will only have to download the new application and they will automatically have access to their data as before.
However, the changes do not stop there, as an innovative technology completely based on AI (Artificial Intelligence) has been added to the new platform, which will serve to optimize searches on the platform between 20% and 30% compared to HBO Max and Scoperta more.
When do you arrive in Brazil?
There is no set date for its launch in Brazil yet, however it is estimated that the platform will be available here between November and December of this year.
Furthermore, the platform should not undergo major changes, since changes have already been made to the prices of the subscriptions between January and February.
Max: a huge catalogue
Intending to fight off the competition with more content options. Max plans to bring together movies and series from around the world, as well as live content from different countries. This opens up direct competition with platforms already known in the country, such as: Globoplay, Claro TV+, Vivo Play, Directv GO and Amazon Prime Video.
In principle, Max will have a structure similar to Disney+, with buttons for different brands, such as HBO, Warner and DC Comics. As Zaslav pointed out, today Max has the largest library of titles in the world, citing award-winning productions such as House of the Dragon, Brothers to Work, Lord of the Rings and Harry Potter.
The executive said the service’s slogan “The One to Watch” was no accident. To underline this plurality of content both in streaming and live.
justified merger
There has been a lot of speculation about the most anticipated release of the year. And one of the main reasons was the constant decline in audience and number of subscribers. Where, among various complaints, there was the instability of the platform.
As the vast majority of streaming users are used to high quality standards on other services. Warner had to make a real race against time to catch up with the competition and grab a slice of the market that grows every day. In short, as identified and mentioned by the executive in a release, during the tenure of both HBO Max and Discovery, the desired user experience was not achieved and with it the frequent loss of subscribers.
Proof of this refusal were the data published by Warner itself on its site, which show a 40% drop in subscribers compared to its launch.
Source: Warner Bros.
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Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
