Netflix will delay plans to curb password sharing between users in multiple countries. The news was announced on Tuesday (18th) in the company’s results conference call.
Now, the streaming platform says it has “shifted the schedule” of adopting the new rules from the end of Q1 to Q2.
It is worth mentioning that in early 2023, Netflix pledged to end the famous “lend me your account”. For now, the new anti-sharing rules have been adopted in four countries: Canada, New Zealand, Portugal and Spain.
In the United States, the measure begins to apply from July, the company said. Brazil has not been mentioned yet, but will surely join the list in the coming months as well.
Netflix approved the idea
The company said it was “satisfied with the results” it has seen so far with paid account sharing. The measure, according to the platform, has helped to increase the subscriber base in Canada, which is now growing even “faster than in the United States”.
In places where Netflix has begun testing, users have to pay an additional fee to share the same account if they don’t live in the same household. In Canada, this monthly amount per person is around US$6, almost R$30 in direct conversion (it’s worth mentioning that you can still share a subscription with up to two people in the Standard and Premium plans).
Delaying the rollout of paid sharing should help Netflix roll out improvements in testing outside the U.S., Netflix co-CEO Greg Peters said on the tax earnings conference call.
We felt that based on these results, it was best to spend a little more time, incorporate these learnings, and make this transition as smooth as possible for members.
Greg Peters, co-CEO of Netflix
The company wants to ensure, for example, that users can still access the platform while away from their main residences registered in the service, adds the executive.
With information from The limit
The post Netflix Defer Restricting Password Sharing first appeared in Olhar Digital.
Source: Olhar Digital

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