Appearing negatively on the broadcaster’s main newscast can cost irreversible damage
On Saturday (29), “Jornal Nacional” highlighted the alleged episode of racism by the Gol crew against a black passenger on a flight from Salvador to São Paulo.
She was removed from the plane under PF escort after refusing to check in a carry-on bag for fear of breaking her laptop and requiring space in the trunk.
Surprised by the repercussions, the airline released a bureaucratic note, without expressing solidarity with the humiliated woman.
Hours later, likely after learning the news outlet would address the regrettable case, the company released a new statement in which it attempted to be politically correct.
When television’s most popular broadcast journalism enters the picture, the position of characters involved in negative news almost always changes. There is a rush to try to minimize the damage to public image.
In December 2016, on the extinct show “Manhattan Connection,” veteran journalist Lucas Mendes exemplified the channel’s power of influence by the Marinho family.
“According to a deputy, a leader there in Congress, their (political) fear is to receive bad news in the ‘Jornal Nacional’. It’s creepy, it’s much more devastating than on the internet,” commented the former Globo correspondent.
“You have all this speed on social media today, but it is subject to misinformation. It’s not that reliable. The impact when it comes out in ‘Jornal Nacional’ is much greater than on social media.”
The analysis from 6 years ago is still valid. The growing mobilization provided by social networks still does not equal the potentially destructive impact of an exposé article on ‘JN’.
In addition to immediately reaching about 40 million viewers, the information is also consumed on the broadcaster’s digital platforms and in the agenda of other communication vehicles.
A steamroller can cause significant damage to the reputation of a person, company or brand – and even financial loss.
The article shown on the country’s most viewed TV news can serve as evidence in a lawsuit. This is why giving a convincing answer to the complaint is so important for anyone who sees himself exposed as the perpetrator of an illegality or an injustice.
A symbolic image of the fear aroused by Globo journalism has been circulating on the internet since 2015: a servant of the Legislative Assembly of Goiás runs away from a journalist of the channel’s affiliate when she is asked about her habit of clocking in and leaving without working . The meme “Ma’am? Ma’am?” he still laughs.
CRIME OF RACISM ON THE FLIGHT OF THE GOAL @VoeGOLoficial
It’s like this every day, we can’t take it anymore, man! pic.twitter.com/3wlsIvIEqR
— Priiiib (@lutepelosus) April 29, 2023
Source: Terra
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