Carrefour, Ambipar and other smaller companies have used transparency, sustainability and Web 3.0 technology to drive environmental action
A network 3.0a concept that states that the next generation of the Internet will be decentralized and less dependent on the structures of large tech companies, allowed the expansion of different areas of the financial market. Now, technology has served to empower the ESGin particular actions aimed at protecting the environment.
According to the experts consulted by the StadiumWeb 3.0 is already considered a trend in companies for projects with an environmental focus. In addition to helping reduce greenhouse gas emissions from moving cars and planes, for example by reducing the need to travel, Web 3.0 promotes experiences through a virtual environment.
The explanation of the use lies in the very “nature” of the technology, which already affects the market with environmental damage. “Web 3.0 was born sustainable, looking at the user and solving problems. It was born with a ‘foot’ in ESG and that’s why it was used so much [pelas grandes empresas]”, He says Adriana Rodríguezsustainability specialist and founding partner of Become a Digital Factorywhich enables projects from the most varied segments of Web 3.0.
For Valente, Ambipar’s idea of moving towards Web 3.0 is a process of natural evolution, both due to the evolution of technologies and to position itself in front of the desire of marketing to engage in a sustainable way. He points out that just as we no longer speak of “dial-up internet”, in a few years there should no longer be this dissociation between the internet used daily and version 3.0.
Benefits for companies
Ana Wadovski, an ESG specialist, points out that the use of technology by large companies is a natural consequence of this new technology, which is considered ideal for implementing good ESG practices.
Among the main advantages are: the reduction of costs and the possibility of launching “prototypes” of a product/service on Web 3.0 before its release. In addition, large companies still have the ability to test the receptivity of a product in front of the public, which reduces the possibility of generating large inventories.
“By creating a factory in the virtual universe, you reduce a large number of processes, better adapt this plant, carry out tests and only then invest in a physical launch,” says Wadovski, emphasizing that there are environmental benefits as well. “We have a production chain [na indústria] which generates a lot of waste. Lots of trash. When we have technological proposals that today are linked to Web 3.0, we reduce the condition of consumption”.
Adriana Rodrigues, also a partner of Go Digital Factory, points out that two other factors that have made Web 3.0 a real trend among large companies are the increase in productivity that the technology generates in institutions, as well as the transparency that the blockchain guarantees to projects. .
“The governance that blockchain inherently has allows companies to have a motivating factor. Asset tokenization, which is still in its infancy, is much less bureaucratic, making it easier to take high-impact actions without a lot of bureaucratic processes,” explains Adriana.
Furthermore, the expert points out that web 3.0, which differs from the traditional internet precisely because of its verisimilitude with reality, still has the ability to break down geographical barriers as a resource.
Small business
The trend towards green stocks on blockchain extends not only to large conglomerates, but also to startups and smaller companies. For Adriana Rodrigues, ESG and Web 3.0 specialist, while big market players are embracing the technology now, small groups have been experts for years.
“Small companies, especially those related to technology, had already charted a path. Big companies now look at this path and say, ‘OK, I get it. This path works and I’m going to adopt it.’ That’s why we’re seeing this movement of market giants now,” explains Adriana Rodrigues, specialist in ESG.
OR Meta Amazonia, for example, allows anyone from around the world to visit the region via the metaverse. “We bring everyone in the region closer together by breaking down the barriers of distance,” says the company’s global community manager, Ana Leme.
While the visit itself is focused on enabling the population to learn about the intricacies of the Amazon, the company points out that one of the reasons for joining Web 3.0 is to understand that it is possible to profit sustainably. With this, the proposition for clients is not only to support an environmental cause, but also to see MetAmazônia tokens as an investment.
OR Crypto ounce it is also another outstanding initiative among small businesses. Created in 2021, the project’s “motto” for its existence was the fires in the Pantanal that took place that year, leaving several jaguars with severe burns.
“We saw the fire starting, there was always smoke in the city. We saw how many animals were dying and that gave me a feeling of helplessness,” says the innovation consultant and creator of Onça Crypto, Kaike Closs.
After that episode, Closs decided to major in ESG and study more about Web 3.0 to make his project feasible. Today, people who want to support wildlife conservation have the option of purchasing an NFT.
Of the money raised by the institution, which has a negative footprint and has 100 tons of carbon immediately offset, 50% is transferred to the NEX Institute. For every four NFTs sold, Onça Cripto plants a tree.
Another institution that also joined Web 3.0 to implement environmental actions was Kanna coina decentralized company with an environmental impact that combines blockchain technology with the hemp market through the sale of the KNN crypto asset.
The company uses blockchain and hemp as a means to fund environmental remediation claims, creating a digital asset that represents a fraction of the soil revitalized by the plant. The big “trump card” of using this specific plant would be the possibility of absorbing more CO2 per hectare than other plant species.
Furthermore, the CEO of Kanna Coin, Luis Quintanilha, states that tow can still be used in paper production, excluding the need to cut down trees. For him, the idea of entering Web 3.0 with the company was a way to give credibility to the work done by the institution.
“There is a cultural taboo around hemp, not least because so much of the trade comes from drug trafficking. Blockchain, the most powerful governance tool we have, with immutable records, manages to map and record this in a way that is transparent for everyone ”, says Quintanilha, pointing out that for Kanna Coin, as well as for other startups, the transparency of Web 3.0 was the main motivation to create the company in this universe.
Source: Terra
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