Have you ever imagined that you can simply change your mobile operator package? Or even change operator? Understand
Open-ended services continue to grow inside and outside Brazil. Open Banking is a reality and, through Artificial Intelligence (AI), has become the focal point within financial institutions. Open Insurance is coming, bringing a new way to sell and buy insurance. In this context, telecommunications cannot be overlooked and the unanswered question is: what about Open Telecom?
Before getting to the heart of the matter, each Open service works with fundamental precepts: the transfer of customer data (natural or legal person) to companies in a specific sector, observing all the legal provisions on transparency and security, for systems that can generate more attractive and personalized offers and services. It is this information shared within a common ecosystem that allows for greater competition and, in theory, the big winner is the customer/consumer/user.
Having said that, have you ever imagined being able to change your data package quickly and easily with your mobile operator? Or migrate to another one that allows you to have broadband, streaming and on demand services at a more advantageous value than distributing them all across several companies?
Yes, the digital transformation is still ongoing, as demonstrated by some market sectors, and telecommunications are no different, albeit at different rates.
Implementation is already a reality in Brazil
Open Telecom in Brazil is already being implemented, but there are still many points to discuss and consolidate, such as regulatory, fiscal and incentives. Internally, companies still have to do their homework.
Here’s an example: A large telephone operator in the country has 72 internal systems that do not communicate with each other. Everything is separate and you just have to look at your monthly bill to see it.
Customers’ needs and requests are driving operators to satisfy what the consumer wants, how, how much, when and how. This movement will inevitably reach the turnover of all of them, which helps to understand how slowly the process moves here.
However, the message is clear: the customer wants services available, preferably in one place. What’s more: it will be a further gain provided by the evolution of the Internet of Things (IoT) in the country, understood as a network of physical objects (vehicles, buildings and others equipped with embedded technology, sensors and connection to the network) capable of collect and transmit data.
Yes, we are ready for Open Telecom
Having been in this industry for almost 30 years, I can tell you that we are more than ready to enthusiastically embrace Open Telecom. We have an aggressive history of pioneering and innovating in the country. And operators are realizing that the path will involve services beyond telecommunications in their platforms, in their applications.
The “war of the worlds”, paraphrasing the classic by HG Wells, which still involves large operators (some multinationals) and small ones (made up of several providers, corresponding to 60% of the market and controlled by funds), does not need and should not exist .
There is an increasing need for modular and granular models. It is they who, contrary to the pre-digitalization legacy, breaking with the culture of the past, will bring the complement that Open Telecom will need to exist and generate good results. The infrastructure and understanding of the tools and possibilities already exist.
Evidently, every paradigm shift presents its challenges and almost always has varying complexities. There is a demand for greater efficiency and cost reduction through more profitable operations – in the telecommunications environment it is no different. There are no more relationships where a customer stays with a service out of obligation or dependency. In Open Banking, this is already proven. And it will come as soon as Open Telecom moves from theory to practice.
No stress about canceling a service
Hiring a streaming service for a data package, paying a bill or buying insurance will be possible in an agile and fast way. That need to cancel a service, which still today generates stress and multiple protocols, will be resolved in seconds with a touch. Customer sovereignty is beginning to be understood by operators, but it is a multi-stage movement, in line with the evolution of technologies.
For businesses, it’s up to accelerating new sales and billing prospects. Only in this way will the “worlds” still divided today converge and, in a decade, will it be possible to have a single subscription, choose where and what to watch, carry out encrypted financial transactions with 1G capabilities ― in countries such as South Korea, which is discussing 6G, it is already projecting 10G.
It’s not easy, but Open Telecom is coming. And it will change our lives with refinements worthy of some science fiction films. It is up to operators and authorities to move forward with a focus on what is most important: the customer and his satisfaction. Those who come out ahead in this will have a major advantage over their competitors.
André Neves is Vice President of Telecom at GFT Brasil.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
