Netflix: Will account sharing pay off soon?

The end of inconsistent Netflix account sharing seems to be near! The SVOD giant really announced it In the press release Explore the possibility of paying for passwords with people who do not live in your family.

“We always authorize people who live together to share their Netflix accounts with features such as separate profiles and simultaneous streams for our Standard and Premium subscriptions.Explained Cheng Long, Director of Product Innovation at Netflix, adding:

While these features are very popular, they have also created a form of confusion about when and how Netflix can be used. The fact that accounts are shared in this way affects the ability of our members to invest in quality series and movies.

That is why the platform will launch a test program in 3 countries: Chile, Costa Rica and Peru. Subscribers must pay $ 2- $ 3 in addition to the monthly subscription to be able to add two additional accounts to their account.

In order to encourage users to create new accounts by sharing a password, they will offer a service that will allow them to easily transfer their profile to a new subscription. If the test is final, these two new features will be extended to the rest of the world.

This test comes after Netflix’s growth is exhausted. In the first quarter of 2022, the company recorded the lowest rate of new subscribers since 2015. And if it still remains the number one platform in the world, it is increasingly being protested by Disney +.