End sharing on Netflix: Has your account been deactivated yet? That’s why

“Your Netflix account is for you and the people you live with.” On May 23, the number one streaming giant announced the end of account sharing in an email sent to subscribers. This event seemed imminent, but did not materialize as of June 1 – a date that many consumers dread.

This is not a bug, but a strategy on Netflix’s part, as reported by our colleagues Parisian. On the platform linked from the newspaper, they say that the deactivation will be carried out gradually in the coming days.

Users who pay their bills will soon have to define their Netflix family, namely the TV, computer or laptop they regularly connect to. In order for the account of family members not to be deactivated, it will be necessary to connect to the owner’s Wi-Fi and “Watch at least one piece of content per month“.

If no family is selected, Netflix algorithms will detect users who enjoy account sharing. They will be sent an email inviting them to subscribe to a subscription offer of €5.99 per month.

So why wait? Still, according to Pariselli, the platform wants to “leave time“Owners define their home and”to do household chores“. Aware of the backlash over such a decision, Netflix is ​​already planning a wave of subscription cancellations in the coming weeks. The platform is already expecting an increase in subscriptions as soon as this event is adopted and accepted by users.

As a reminder, if you want to share your account with someone who is not a member of your family, Netflix offers two solutions:

• Transfer profile: Anyone using your account can transfer their profile to a new subscription that they will pay for themselves.
• Add an additional subscriber: You can share your Netflix account with someone who doesn’t live with you for an additional $5.99 per month.