Hayao Miyazaki, one of the greats of animation, will not promote his latest film
How Do You Live (Como Você Vive, in free translation) will not have a trailer or synopsis before launch. The film is the last production of Hayao Miyazakico-founder of Studio Ghibli and one of the big names in Japanese animation.
Suzuki Toshiohead of the studio, explained the decision to Japanese media (via Omelet). According to him, the idea is for the public to discover more about the story while watching the film, without fans receiving any prior information.
Fans will want to find out for themselves what the movie is about, and for that they will have to go to the cinema.
How Do You Live will not bring the plot of the book of the same name written by Genzaburo Yoshino. toshio stated that the title is only a loan, although miyazaki consider the work one of his favorites.
A Variety highlighted that the director is known for his perfectionism, responsible for delaying the production of films. This explains the lack of screenings for the press, even a few weeks before the launch – scheduled for the 14th of July. However, the near-zero disclosure strategy is new even by studio standards.
Source: Rollingstone
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
