Effective communication, continuous learning, strategic partnerships, a high-performing team, market adaptation and specialized consultancy are the points highlighted by Paula Romano, Head of Latam Operations at Knewin.
The internationalization process of a company is usually not an easy task. The complexity tends to increase even more when it comes to expanding into an entire region. The international expansion of Brazilian companies is experiencing constant progress, even with the crisis generated by the pandemic.
The stability of this trend has been recorded since research “FDC Trajectories for the internationalization of Brazilian companies – 2020-2021”, prepared by the Fundação Dom Cabral. According to the survey, among the companies analysed, which already have an international presence, over 70% expect to enter new countries in the next two years. Also according to the report, the geographical dispersion highlights the United States, Argentina and Mexico in the top three positions (respectively).
International expansion can be effective for companies that want to venture into new markets, reach diverse audiences, and thereby drive potential growth in the customer base. For Paula RomanoLatam Operations Manager at He knew, international expansion opens the door to business development and the creation of innovative solutions. “By adapting to the needs and preferences of international markets, companies can gain a significant competitive advantage, increasing their success and their global leadership position,” she says.
Points of attention that can help in the journey
The expert points out that Knewin is expanding its operations in Latin America and, during this process, it was possible to list some aspects, which he considers fundamental, to drive an effective international expansion:
Communication: Establishing effective communication is essential when starting an international operation. Understanding cultural differences, establishing solid relationships and avoiding misunderstandings are key elements in this path. Paula emphasizes the importance of adapting to different areas, such as legal, finance, accounting, human resources, product engineering, marketing, sales and operations.
constant learning: In the international environment, new opportunities and challenges arise every day. Remaining receptive to learning and acquiring knowledge from different disciplines and cultures broadens perspectives and encourages creativity in finding innovative solutions.
Specialized consultancy: having consultants specialized in the reference market is essential for navigating the cultural and regulatory complexities of each country. The knowledge and experience of these professionals can make all the difference in dealing with daily challenges.
solid business partnerships: Finding reliable strategic partners is crucial for business expansion. These partnerships make it possible to exploit synergies, access networks of contacts and share knowledge and resources, significantly enhancing operations.
Building a high performing team: Building a talented and multicultural team is essential for successful international expansion. Recruiting professionals with complementary skills, who understand the local market and are committed to the company’s goals is essential to drive growth.
Market adaptation: each market has its particularities and specific needs. Quickly adapting to customer needs and preferences is key to achieving success in an international environment. It is necessary to adjust deliveries and services to meet the needs of different markets.
About Knowin
A He knew is a PR TECH specialized in market intelligence, which develops technological solutions, monitoring and data analysis to assist companies in their business strategies. With its international expansion already underway, it seeks to provide insights and support to companies during the challenges of internationalization in new markets.
Through processes that value good customer communication, strategic partnerships and a dedicated team, Knowin aims to enable companies to achieve positive results in their global expansion initiatives.
Website: https://www.linkedin.com/in/paularomano/
Source: Terra
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