The idea is getting stronger! Amazon is planning to launch an ad-supported subscription for its Prime Video streaming service The Wall Street Journalaccording to people familiar with the matter. As such, the platform’s flagship apps – such as Citadel or Rings of Power – will be framed or interspersed with ads.
According to the report, discussions around this advertising component have been ongoing for several weeks and follow the launch of similar plans by competitors Netflix (already active in France) and Disney+ (currently abroad).
The streaming industry faces a slowdown in the face of new subscriber sign-ups, high inflation and high interest rates, especially in the face of spending cuts in the entertainment sector.
The WSJ report also claims that Amazon is in talks with Warner Bros. with Discovery and Paramount to add commercials to their streaming services through Prime Video Channels, which require an additional original subscription.
Warner Bros Discovery and Paramount did not respond to requests for comment from Reuters seeking confirmation, while Amazon declined to comment. Prime Video France has no more to say about us: “Compared to the Wall Street Journal you mention below: We have no comment on this speculative article“.
“Ermine”Speculative“It is not used here by chance, because the WSJ article clearly mentions that this project may never see the light of day. The next few weeks or the next few months will allow us to see more clearly, but it depends on the evolution of the market. , with advertising, this subscription is more likely.
Source: Allocine
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
