Google and Microsoft appear just behind the owner of the iPhone. The Kantar BrandZ report includes tech industry giants.
Apple has once again claimed the title of most valuable brand on the planet with $880.4 billion. Immediately behind her are Google (577.7 billion dollars) and Microsoft (501.8 billion dollars) in the ranking compiled by Kantar BrandZ and released in recent days. In practice, however, the apple company depreciated by 7% compared to the 2022 result.
The top 10 also brings Amazon and Tencent as companies directly associated with the technology, with brand values estimated at $468.7 billion and $141.0 billion, respectively. Also on the list are Visa and MasterCard, which maintain robust digital operations (from payment processing to fraud prevention).
Kantar BrandZ director Martin Guerrieria said in a statement released by the company that there is a long-term growth trend for the brands. It started after the 2008 global financial crisis, was interrupted during the pandemic, and is now back. “The world’s most valuable brands remain as valued as ever,” he said.
Newcomers to the digital universe and old acquaintances
The Kantar BrandZ ranking serves as a parameter to understand the impact of companies in the business field, but especially in marketing. The report signals some interesting movements for those of us who are particularly interested in technology.
For example, Chinese clothing retailer Shein made its debut on the list at number 70, while Japanese conglomerate Sony returned to number 99.
The Chinese-origin social network TikTok appears in 41st place, but is considered the second most disruptive brand in the top 100. It appears just behind Tesla, the automaker of billionaire Elon Musk, in position 25. It should be remembered that the controversial owner of Twitter is considered a visionary with a real impact on the electrification process.
| Position | Brand | Country of origin | Value in 2023 (in billions of US dollars) |
|---|---|---|---|
| 1 | apple | United States of America | 880.4 |
| two | United States of America | 577.7 | |
| 3 | Microsoft | United States of America | 501.8 |
| 4 | amazon | United States of America | 468.7 |
| 5 | McDonald’s | United States of America | 191.1 |
| 6 | Visa | United States of America | 169.1 |
| 7 | tencent | China | 141.0 |
| 8 | Louis Vuitton | France | 124.8 |
| 9 | MasterCard | United States of America | 110.6 |
| 10 | Coca Cola | United States of America | 106.1 |
Source: Kantar BrandZ
luxury up there
Inflationary pressure occurs all over the world. The economic indicators are there, in the headlines. Despite the difficult macroeconomic scenario, however, the document indicates that the better-off continue to consume. The Luxury category proved to be “more resilient to market fluctuations”, according to Kantar BrandZ, as were Fast Food and the Food and Beverage sector.
Apple itself faces an ordeal in its ability to get customers with cash to shell out for new devices. The Apple Vision Pro virtual reality headset, announced two weeks ago, has an MSRP of $3,500. It gives more than R $ 17.2 thousand in direct conversion. The major foreign press considered it expensive, despite the high technology on board, as I demonstrated myself in a demonstration held in Cupertino.
Apple remains the most valuable brand in the world
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
