According to information from The Winnipeg Free Press, Netflix users in Canada will no longer have access to the basic streaming plan, only Basic with ads, Standard or Premium will be available.
The strategic measure is, of course, to target plan subscribers with ads, which can be highly lucrative for streaming given the importance of advertiser relationships and the advertising market.
In Q1 2023, for example, Netflix saw its ad-supported entry tier generate more money per user in the US than its standard plan, assuming its ad-supported tier is $6.99, versus the $15.49 standard ad-supported plan.
According to the portal, Netflix has not commented on whether the basic plan will also be removed from other markets, such as the United States, however it is worth mentioning that Canada has served as a testing point for Netflix since it officially launched its plan. paid password sharing in February this year, Canada, New Zealand, Portugal and Spain were the first to receive it, after testing the method in Latin America.
As per verification done by in Brazil all plans are still available at the following prices:
With information from The Winnipeg Free Press and Engadget
The post More Changes? Netflix remove basic plan in Canada first appeared on Olhar Digital.
Source: Olhar Digital
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