Looking for a way to make its ad-supported plan more user-friendly and more appealing to ad customers, Netflix may be working on a new format for streaming ad video. According to the information of Financial Timesthe stream will soon be adopting announcements in the form of miniseries.
Basically, the strategy would be a way to resolve complaints about repeating ads on the platform. In a sense, the experience would be similar to the one we already know on free-to-air TV, in which different commercials are shown on the grid: the difference is that, in streaming, advertising is targeted according to the user’s persona.
They will know what you saw. So the old days of episodic work may come back because before you could never guarantee what people were already seeing. Now you can write 15 episodes of an ad and make sure the viewer sees them in the right order. This is very interesting.
Commented an advertising chief to the newspaper.
Netflix is betting “big” on advertising
Still in the strategic field of advertising, Netflix recently withdrew its basic plan in Canada, leaving only Basic with ads, Standard and Premium available.
The measure is, of course, aimed at targeting ad plan subscribers, which can be highly lucrative for streaming given the importance of the relationship with advertisers and the marketing market.
Netflix’s stake is not only played in the dark. In Q1 2023, for example, the platform saw its ad-supported base tier generate more money per user in the US than its standard plan, considering its ad-supported tier is $6.99, compared to the standard $15.49 ad-supported plan. Find out more here!
Post Netflix may have announcements in the form of miniseries soon to first appear on Olhar Digital.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
