France Télévisions will soon have to decide the fate of “Plus belle la vie”, while the audience of the daily soap opera continues to shrink.
Almost a month after Le Figaro announced the cancellation of Plus belle la vie, the fate of the daily TV series is still in balance. On 17 February the newspaper indeed announced the possible end of the France 3 series after 18 years of airtime, the contract between France Télévisions and the production box Newen expired on 31 December 2022.
And because this article, which had the effect of a bomb, it’s a silence … according to the information Parisian, Plus belle la vie fate should be decided in the coming days. But nothing is won. “Re-negotiations are usually tougher between management and production group Newen, a subsidiary of TF1.“, A source close to the Ando file.
It must be said that the viewership of the series has continued to decline over the last few years. If daily soap has long been one of the channel’s heaviest weights, bringing together nearly 5 million viewers each evening, the series has been fighting for unification for several years.
The audience for the current episodes is less than 2.5 million viewers, which is very low for France 3.
Therefore, several options are available for the chain. Nonetheless, according to Le Parisien, France Télévisions is considering changing the daily soap opera play show to make it possible to make big savings, the cost of a game episode.Four to five times cheaperThan an episode of Plus belle la vie.
Another option: the TF1 group could host it on one of the antennas. “Maybe in another way, why not with a weekly variation“. Unfortunately, the low audience share among women responsible for purchases under the age of 50 is a major target for advertisers, and the daily average age is at risk of avoiding the first page of Plus belle la vie searches.
One thing is clear, to stop the series, it will be dramatic for the city economy, the series will generate at least 600 direct jobs a year, without canteen, accommodation or travel.
Source: allocine
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
