The ‘Barbenheimer’ phenomenon led audiences to watch both films at the cinema on the same day
Barbie It is Oppenheimer, with completely different themes, premiered on the same day, but this leveraged the dissemination of films and generated the “Babenheimer” phenomenon. The meme reached the ears of the cast of the two feature films and was embraced by the actors. Cillian Murphy, Emily Blunt It is Matt Damonstated without hesitation that they would be interested in a role in a sequel to Barbieaccording to an interview with Omelet (granted before the Hollywood union strike).
If I would play a Ken in Barbie 2? Yes of course! Send me that script, let’s talk about it. I can’t wait to see the first one, and I think it’s amazing for cinema that we have so many wonderful movies opening in the same season. I’m anxious. – Cillian Murphy
Cillian Murphy as Ken – BARBENHEIMER
Poster made by me: @renderdriver#renderdriver#Barbie#oppenheimer#margotrobbie#cillianmurphy#barbenheimer#kenpic.twitter.com/3x92b5WI5V
— Render Driver (@renderdriver) July 14, 2023
blunt questioned damon about his “Kenergia”, and the actor confessed that he couldn’t overcome Ryan Gosling. He even encouraged audiences to see both films on the same day or on the same weekend, bringing back memories with ben affleck surfaced: “When I and ben affleck we were younger, we went to the cinema to watch two movies almost every weekend! […] We are coming out of the covid-19 pandemic now so go! Watch both movies on the same day, on the same weekend.”
blockbusters
Barbiein Greta Gerwig, became the best debut film directed by a woman in the United States. The feature film, which cost US$ 145 million to make, already grossed around US$ 155 million, R$ 740 million, just on the weekend of its release in the country (via Variety). In Brazil, Barbie earned the equivalent of R$ 76 million (via Folha de S.Paulo).
For those who thought that the release of two films — under high public expectations — on the same day could be a problem, the duo “Barbenheimer” took several people to the cinemas to watch the two cinematographic works on the same day. Oppenheimer grossed $80.5 million this weekend.
Source: Rollingstone

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