Ana de Armas and the false trailer: justice delivered the verdict

Ana de Armas and the false trailer: justice delivered the verdict

When film marketing is considered a mistake! This is an amazing case that started with the initiative of two viewers: sue the studio for a fake trailer!

The film in question is none other than Yesterday, directed by Danny Boyle. Two fans of Ana de Armas complained that the movie was rented yesterday after seeing Ana de Armas in the trailer, but the problem is that the actress is not in it: all the scenes with the actress were cut from the movie and the screens came out.

Here’s the first version of the trailer for the movie, with Anna De Arma:

First, as we reported here last December, a federal judge ruled in a case that meant movie studios could be hit with false advertising laws for releasing the tapes.

As we explained at the time, in the lawsuit Universal tried to dismiss the case by arguing that the trailers are entitled to First Amendment protection as “artistic and expressive works” and should therefore be considered “noncommercial” speech. But the judge rejected that argument, saying the trailer is “commercial speech” and therefore subject to California’s misleading advertising and unfair competition laws.

Ultimately, the same federal judge dismissed the case. Steven Wilson denied the complaint for “misrepresentation.” The case was finally closed. Therefore, Universal will not have to take legal action, and this decision should stop the studio from worrying about the possible consequences of their marketing strategy.

Recall that the scenes of Ana de Armas, which were a short subplot (the hero of the film fell in love with her after meeting her on TV), were cut after the test screening.

Source: Allocine

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