It is February 4, 2018. The Super Bowl is held in the United States and the Philadelphia Eagles will face the New England Patriots. During a commercial break, Netflix airs a short 30-second clip that costs it a small fortune but goes viral!
The teaser opens with JJ Abrams’ “Bad Robot” logo, before showing footage reminiscent of the Cloverfield feature film released ten years ago. Viewers have not known for a long time that the saga, which continued with 10 Cloverfield Lane, will get a third opus.
The surprise is that this movie was not announced and that Netflix, at the end of this article, reveals that The Cloverfield Paradox is already filmed and available!
Not only is the film being made in the utmost secrecy, but the audience is being told on the spot that at the end of the Super Bowl, they can go on stage to discover this new feature film. An effective but expensive marketing move!
This 30-second video cost more than $5 million (some sources say $7.7 million!) because broadcasting one of the most watched events in the US, the Super Bowl, is very expensive! That’s why only big brands and big studios can sponsor a place during this big competition.
variety Recall that this strategy didn’t really pay off, as The Cloverfield Paradox drew 2.8 million viewers (including 785,000 at the end of the Super Bowl) in its three days of airing, compared to 11 million for Bright, the original, over the same period. The Netflix movie starring Will Smith came out two months earlier.
The response to AlloCiné will be intense, with an average viewer rating of 2.2 out of 5 from over 2,000 votes!
Historically, the first Cloverfield released its first teaser before filming began, while the third opus did the opposite: the teaser comes after the film has finished. A way to close the loop.
The filming of the fourth part is still under the greatest secrecy, as the details have not yet been revealed. We don’t know what viral marketing techniques this new opus will use, but we can already prepare for it in a surprising way.
With JJ Abrams as a specialist in getting people talking about his productions, there’s no doubt that we’ll be keeping a close eye on the announcements surrounding the project. The release date is not yet known.
Source: Allocine
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
