Taylor Swift film is an ‘incredible lesson’ for studios, says Christopher Nolan

Even with its release only in theaters in the United States, Taylor Swift: The Eras Tour Concert Film became one of the main releases of the year. For example, it grossed US$96 million (around R$487 million) in its opening weekend in the country. Now, the acclaimed filmmaker Christopher Nolan opined how the film is an “incredible lesson” for the studios.

It’s worth remembering how the singer released the film about her successful tour The Eras Tour in partnership with the cinema chain AMC in the United States. Globally, it grossed US$123.5 million in its first weekend. The production hits Brazilian cinemas from November 3, 2023.

During an interview with IndieWire, Nolan criticized studios that are still reluctant to release films in theaters. The arrival of Taylor Swift: The Eras Tour Concert Film was disruptive: tickets cost US$19.89 for adults and teenagers and US$13.13 for children in the USA, in reference to the acclaimed album and favorite number, in addition to having made an unusual negotiation, directly with AMCthe largest cinema chain in the country.

“Taylor Swift is about to show it to the studios, because her concert film isn’t being distributed by the studios, it’s being distributed by a theater owner, AMCand it will make a huge amount of money,” said the director.

And here’s the thing: this is a format, this is a way of looking at things and sharing stories, or sharing experiences, that is incredibly valuable. And if they don’t want to, someone else will. So that’s just the truth.