The competition for attention will increase. But this is not a problem
One appeared item very, very interesting the impact of generative AI on the disinformation network that, as we all know, affects the world. And with a surprising conclusion, which you will only know if you read to the end.
Published by the Harvard Kennedy School of Media, Politics and Public Policy, the document looks straight into the eyes the four main fears we have regarding the use of generative artificial intelligence in the context of famous fake news, which are, in order:
- 1. Increased amount of misinformation;
- 2. Increased quality of disinformation;
- 3. Greater personalization of disinformation;
- 4. Unintentional growth in sharing misinformation.
Each of the above elements has very plausible arguments in support. If it’s easier and faster to create fake content, it will be created.
If the understanding of the user’s personality becomes richer, we can build exactly what they like to consume and finally; If more content is created and directed to more suitable targets, the speed of propagation will increase.
It is worth seeing the entire article and how each of these topics is covered, but I prefer to summarize where the researchers have arrived after carefully traversing each part of this road. The conclusion is original and solidly logical.
There is already enough misinformation in the world, and more misinformation will not change the current situation. Because whatever its volume, it will compete for the same two objects, which are a specific profile of the consumer and his time.
Since those who love conspiracy theories and information without reasonable basis already consume and create this material by the ton, more of the same won’t change anyone’s opinion. Just compete with what already exists, in a finite set of hours of users who are already engaged in this type of activity.
That is, no one will really think that the New York Times fake news really comes from the New York Times. Because those who already believe in the first don’t actually read the second and vice versa.
Those who check their sources will continue to do so, those who believe memes will continue to believe them, only that the competition for this consumer will increase.
We are therefore far from solving the problem of the credibility of information. But at least it won’t increase!
He is CEO of Woopi and R&D director of the Stefanini Group, of digital solutions.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
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