Twitch increases the amount paid for ads and opens up to more streamers

After receiving a lot of criticism with the updated monetization policies, Twitch will now increase the amount paid for ads and open the program when new streamers arrive.

The news was announced on Twitch Blogwhere it was announced that more streamers will be invited to participate in the advertising incentives program, with the company opening its doors to even more partners.

In addition to this news, Twitch also reported that it will stop paying streamers on the show using a fixed CPM structure and switch to a model where revenue will be shared as a percentage. Upon the show’s launch in February, Twitch promised creators a fixed payout each month based on streaming hours and hourly announcements.

So, for example, if a user did 40 hours of streaming per month, they would always earn $ 300 with 3 minutes of advertising per hour. The idea of ​​this model was to help creators know exactly how much they were going to earn per month, rather than wondering about their payouts.

However, Twitch is now entering a new model, which will pay creators 55% of the revenue from each ad offered during their streams. Twitch says this change will represent a 50-150% increase in payout rate for the vast majority of creators on the platform.

Now, Twitch is also open to even more partners who will be able to join the program, but they will have to meet a large amount of requirements and the change will benefit even the smallest streamers, who will be able to benefit from the new payment soon structure model. .

Starting in August, qualified affiliates will be able to earn more than the 55/45% split by agreeing to add 3 ad minutes per hour. Just set Ads Manager to three minutes (or more) per hour.

Twitch post increases the amount paid for ads and opens more streamers first appeared on Olhar Digital.

Source: Olhar Digital

Emily

Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.