According to research, investing in a well-structured and optimized real estate website has become a crucial strategy for increasing real estate sales.
Experts point out that creating a space for your business on the Internet offers significant advantages, offering greater visibility, easier real estate research and efficient communication with potential buyers. Data and sources demonstrate the importance of this tool in the current real estate market scenario.
According to research published in Company V4at the beginning of 2023 it was found that more than 5.1 billion people use the internet, confirming the fact that, even in a global panorama, the internet represents a fundamental and primordial space for the presence of a company.
In addition to this number, the same research highlighted that since 2013 the growth of internet users has grown by over 100%. In other words, the number of users has doubled in relation to the increase in the world population, which grew by 11.14%. It is therefore understandable that this number of people connected to the Internet is far from reaching its peak, as it has shown steady growth over the years.
Therefore, being present in the digital environment is an increasingly effective strategy to reach the desired target.
Expanded visibility and global reach
Having a real estate website offers greater visibility in the market. This is stated in the report “Digital strategies for the real estate market” by the consultancy firm Deloitte, 90% of real estate buyers use the Internet as their primary research source. This shows the importance of having an online presence to reach your target audience.
Additionally, using search engine optimization (SEO) strategies allows your website to be easily found by users. According to the “Digital House Hunting” study, conducted by National Association of Real Estate Agents, 51% of buyers found the property they wanted through Internet searches. Which highlights the importance of being present in search results, the fact of worrying about strategies to position yourself in the top positions of search engines and thus increase the chances of closing a deal.
Another data that corroborates the importance of applying SEO strategies was published by the Global Overview Report 2023, on the V4 blog, which states that search engines are a type of tool used 30.6% of the time, being the most used for discover the brandsand reaching 48.2% as we speak search marks.
Search and comparison become easy
A well-developed real estate website offers features that make it easier to search and compare properties. According to the “Digital Consumer Profile” survey, carried out by ComScore75% of home buyers consider online research a crucial step in the buying process.
By providing photos, detailed descriptions, and search filters, potential buyers have the ability to explore a wide variety of options before even contacting a broker. This saves time for both shoppers and industry professionals, as well as providing a more satisfying and seamless customer experience.
Efficient communication and agility in the negotiation process
Through a website for the real estate sector, it is possible to establish direct and efficient communication with potential buyers. Through contact forms, live chats or even by scheduling online visits, interested parties can ask questions and obtain further information quickly and conveniently.
According to the survey “Consumer trends in the real estate market”, conducted by HubSpot, 61% of buyers prefer to communicate with brokers through digital channels. This demonstrates the need to offer communication aligned with audience preferences, ensuring a convincing experience and strengthening the relationship with the customer.
Therefore, in today’s dynamic market, having a real estate website has become an indispensable strategy for professionals in the sector. According to Vitor Severo, leader of the marketing sector at Jetimob, “an exclusive website for a real estate business is essential to obtain more contacts and increase revenues. Especially when we witness a scenario in which people are increasingly immediate and the latter do the difference. Therefore, having a real estate website with good performance and cutting-edge technology is essential to guarantee a competitive advantage.”
The data and sources presented confirm the importance of this tool for encouraging real estate sales. With greater visibility, ease of real estate research and efficient communication, professionals who invest in this platform have a competitive advantage, reaching a wider audience and offering a better experience for buyers. It’s critical to stay on top of digital trends and invest in your online presence to maximize your results in the ever-changing real estate market.
For more information simply access:
Website: https://www.jetimob.com/
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
