Multi-channel platform, interactive content and other initiatives can be important for internal communication within organizations
According to a recent survey by the Brazilian Association of Corporate Communication (Aberje), for 70% of companies, no task related to internal communication is more challenging than engaging managers to become communicators. These data demonstrate how improving internal communication is becoming increasingly important within companies to improve dialogue with employees, thus forming a corporate environment conducive to knowledge and transparency of information, which promotes team participation and harmony , accelerating the business.
“With each passing year, internal communication becomes even more strategic and indispensable in organizations. We can say that this relevance is directly linked to the rapid changes in the global economic scenario and the transformations and challenges in the dynamics between companies and employees. For this reason, more and more companies see the need to improve this sector, not only to participate in a trend, but as a necessary practice to compete on the market”, underlines Eric Vazzoler, marketing manager of Progic, a Corporate TV company. in Brazil.Brazil.
With the aim of improving corporate communication, the executive listed some internal communication trends for 2024. See below:
Internal influencers
“Just like on the Internet, companies also have their own internal influencers: employees who are deeply aligned with the organizational culture and who, naturally, play the role of influencer,” says Eric.
“They have great potential to engage the team and help promote the company’s internal marketing campaigns and actions, strengthening the organizational culture and playing, in a sense, the role of brand ambassadors.”
Employee experience
The term employee experience basically represents the employee’s perception of the entire journey and experiences within a company. Several factors can influence this experience, including the onboarding process, workspace structure, organizational culture and benefits offered.
“These internal actions are essential to achieve good results in all areas of a company, because through them it is possible to provide better experiences for employees, strengthening the culture and impacting the results of the organization as a whole.”
Multi-channel platform
The multi-channel internal communication platform represents a very significant evolution in interaction practices within organizations. Instead of relying on a single communication channel, this approach uses multiple means to disseminate information more effectively among employees.
“Channel diversity allows for more comprehensive communication, reaching different audiences and adapting to individual preferences. It also makes it easier to get immediate feedback from employees, which promotes two-way communication, allowing employees to share their opinions, ask questions and contribute to the conversation in a more dynamic way.”
Interactive content
“Interactive content in internal communications plays an essential role in transforming the way organizations connect and engage employees. It promotes active team participation, generating greater engagement, identification, understanding and retention of information. This dynamic strategy is key in a modern corporate environment where employees’ attention is competed for by multiple sources of information,” he says.
Artificial intelligence
Artificial intelligence has undoubtedly become one of the major investment trends in organizations for this and the coming years and can help companies improve their efficiency, increase their competitiveness and provide innovative solutions to old challenges.
“In summary, we can say that AI is an ever-evolving field that is transforming the way people interact with machines and the way companies conduct their business. This technology, therefore, can help in countless activities that take place every day in the sector and the need for innovation in the way they are delivered in the company.”
Measurement
Monitoring internal communications metrics and results is essential to continually improve the area’s actions and strategies, as well as helping demonstrate the industry’s value to senior leadership.
“Through analytical resources and specific metrics, the platforms allow you to evaluate the reach, effectiveness and engagement of messages among employees. With concrete data on open rates, clicks and interactions, it is possible to identify which communications have had more successful and which In addition, some platforms allow messages to be segmented for different groups of employees, as in the case of the corporate application, which makes it easier to analyze the impact on each segment. This approach allows communicators to adapt the own strategies based on the specific needs and interests of each audience, making communication more relevant and effective.”
Exg
Now, when purchasing products or services and investing in companies, investors and consumers have begun to analyze factors other than price, quality and profit, such as the adoption of sustainable practices, the company’s social responsibility and the level of transparency.
“In this sense, in addition to being a trend, the implementation of the acronym has become a prerequisite to compete and survive in the market. It has also been proven that companies that practice these good deeds have had a better financial performance than companies that they had a low ESG score,” Eric concludes.
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Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
