The unified calendar appears with the aim of helping in the unification and certification of all commemorative dates in the Pet and Vet world. Through studies and research, the material seeks to solve the complex challenge of creating educational content by veterinary clinics and hospitals in Brazil.
Pets are increasingly present in the homes of Brazilian families. Second most recent census of Pet Brasil Institute There are approximately 150 million pets adopted, with particular attention to felines, with a growth of 6% between 2020 and 2021.
In this scenario, initiatives such as the creation of a pet calendar are born which aims to collect as much information as possible on the animal universe built on the basis of studies and researchtrying to overcome the absence of an official source for consulting these dates.
Natalia Cassús, head of development and design, explains that it was initially observed that different dates were celebrated on different days by each company. The first job of the certification research was therefore to collect all the data used in the sector.
“The next step was to identify, together with national, international and global bodies, which dates were specifically celebrated in Brazil and which of these were of international (in more than one country) or global scope. Global dates are normally made official from global organizations bodies,” he adds.
The Colorful Months campaigns for the pet world, which were constantly confused with the campaigns for the human universe, have also been unified, underlines the development manager. “The goal of the calendar was for each month to have only one color and an overall theme. This way the efforts are concentrated and the themes gain more importance in the prevention and care of pets.”
According to Natalia, this calendar tried to bring together all the relevant dates in the world of pets, highlighting themed months and important events. Developed on the basis of a study of the most relevant topics, complete research and analysis, also considering the most searched words in search engines and the most common diseases at any time of the year.
Talinha Vasquez, a doctoral candidate in strategic marketing, points out that if an important date for the pet world is not found, the online calendar site itself provides a space to inform about that date at the end of the page. “This date will be searched/validated and inserted into the calendar, if it follows the same criteria as the other dates (and the name of the person who reported it can still be mentioned in the collaboration credits of the calendar, if desired); This way , guardians or veterinarians can collaborate and keep the calendar always updated knowing that they will find every important date they need there,” he emphasizes.
Talinha also points out that the calendar began as an effort to raise awareness among mothers and fathers of pets. And having a unified campaign gains even more strength. It seems that veterinarians are uniting in collective prevention/awareness.
The production process
“It is of great importance to unify the dates to broaden the dissemination of information and encourage more effective communication between companies in the sector. This not only avoids undue repetitions, but also promotes, through example, the public’s knowledge of important topics, like vaccination”, says Natalia Cassús, Founder and CTO of Agência Pet. “The lack of standardization/certification of commemorative dates can lead to their devaluation, turning important information into banality and undermining the sense of unity and awareness needed by the sector.”
“The alignment of companies around specific dates helps increase public awareness and demonstrates a serious commitment to the animal cause,” adds Talinha Vasquez, co-founder and CEO of Agência Pet. “OR Calendar and Official Certificate from the Pet and Vet world emerges as an essential tool for promoting animal health and well-being, as well as enhancing the veterinary profession, while establishing a solid foundation for communication and education of pet owners,” he adds.
Unified colored months for pets and vets
White January – Mental, emotional health and animal welfare
February Purple – Prevention of elderly animal diseases and neurodegenerative diseases
Marine Blue March – Prevention of worms and gastrointestinal diseases.
April Orange – Prevention against animal cruelty
Yellow May – Prevention of kidney disease
Violet June – Prevention of ocular and dermatological diseases
Golden July – Raising awareness of animal vaccination to prevent serious and zoonotic diseases
August Light green – Prevention against leishmaniasis
Red September – Prevention of cardiovascular diseases
Pink October – Prevention against breast cancer and the most common pathologies in women
Blue November – Prevention against prostate cancer
December Dark Green – Fight against animal abandonment
Talinha Vasquez says one premise is that the unified calendar is widely used, mainly by veterinarians, veterinary clinics and hospitals, as well as companies in the pet and animal health industries. “This movement seeks to transform the vision of veterinary owners. This unification and certification increases the authority and appreciation of the veterinary doctor, as it leads to greater dissemination of valuable content on animal health,” she concludes.
Importantly, the calendar features disease prevention and awareness themes and advises pet and veterinary content producers to focus on necessary prevention and treatment, not just disease. Mainly, avoiding very technical terms in the newsletters, in this way the general public (tutors) will understand the content and educate themselves more easily on the proposed topic.
Since the agency responsible for creating the calendar serves clients from Brazil and Portugal, the European country calendar is currently being prepared, as in Brazil it is widely used by the domestic pet veterinary market.
For further information on the unified calendar simply access: https://agencia.pet/calendario-card/
Website: https://agenzia.pet/
Source: Terra
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