Innovative platform in the real estate market, it responds to the growing demand for pet-friendly accommodation, facilitating the search for properties suitable for pet owners. It stands out for its social commitment, allocating profits to animal welfare, and for personalizing searches, specifically responding to the needs of companion animals. Its appearance reflects the change in the perception of pets as family members
The growing integration of pets as family members is a trend confirmed by data from Instituto Pet Brasil (IPB), which records an increase of 149.6 million pets in Brazilian homes in 2021, significantly growing compared to 2019. This phenomenon induces changes in family structures and social interactions, directly influencing the real estate market. Traditionally pet-resistant, the sector is adapting to new consumer demands for pet-friendly accommodations. The Imodog platform was born in response to this need, with the aim of facilitating the search for properties suitable for pet owners. Research “Housing trends” by DataZAP+extension of ZAP Imóveis, indicates that 60% of renters own at least one pet, highlighting the demand for properties that welcome these animals.
Imodog offers a platform that allows users to filter pet-friendly properties based on criteria such as proximity to parks and walking areas. The tool aims to facilitate the location of homes in line with the needs of pet owners.
According to data from the Instituto Pet Brasil, the Brazilian pet market ended 2020 with a revenues of R$40.8 billion, which represents a significant increase compared to previous years. This growth highlights not only an increase in the number of families with animals, but also a change in the social perception of these animals, increasingly seen as family members, which reinforces the need for adequate homes for them.
One Research by Forbes found that at least 70% of the population owns a pet or know someone who does. This data highlights the importance of developing and providing facilities that are welcoming and safe for these family members. However, a study from the same year revealed that less than 20% of properties on the market were considered pet-friendly, indicating a significant mismatch between supply and demand.
In Brazil, the demand for homes that meet the needs of pets has grown. In response to this trend, Imodog is positioning itself in the real estate market by focusing on properties that accept pets, as well as supporting initiatives aimed at animal care. The organization allocates a portion of its profits to animal welfare causes, such as preventing abandonment and combating mistreatment, seeking to integrate socially responsible and ethical practices into its operations. By adapting to the needs and suggestions of its users, the company aims to facilitate the search for suitable places for pets, suggesting a business model that combines success and social responsibility in the real estate sector, with attention to inclusion and animal welfare.
As reported by Alexandre Passos, CEO of Imodog, the platform is dedicated to improving the pet property search experience, continuously adapting to the needs of pet owners in Brazil. “We are committed to improving our platform based on user suggestions, ensuring it meets the needs of pet owners. Additionally, we are constantly exploring new ways to expand our reach and help even more pet owners in their search for the perfect property “, says Alessandro.
Imodog’s presence in the real estate market signals an adaptation to new consumer preferences and the growing emphasis on corporate social responsibility. The platform responds to the demand for pet-friendly facilities, offering a path to identify suitable homes for pet owners. This service seeks to support the development of a more inclusive society, taking into account the needs of animals, by providing a variety of housing options that meet different needs and financial possibilities.
Website: http://www.imodog.com.br
Source: Terra
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