The project turns broken umbrellas into clothes and accessories

Trama Afetiva works with sustainable practices and social inclusion through fashion, giving new meaning to discarded waste

“Trama Afetiva is a social and regenerative design platform,” explains Jackson Araújo, creative director of the project, born in 2016 as an experience of upcycling —a term that refers to the reuse of discarded parts in the creation of new products— and, Over the course has transformed over the years. Watch the video about the project above.

It is precisely by looking for simple solutions to the complex problem of waste in the fashion sector that Trama Afetiva began working. The project brought together people interested in the topic, promoting workshops, meetings, conversation circles, panels, art exhibitions and even musical performances. With the Covid-19 emergency everything stopped. It was there that they developed a new dynamic and began studying the reuse of discarded umbrellas.

With the end of the pandemic, the project returned to promoting in-person workshops and meetings. Together with a group of women released from the prison system and trans people in socially vulnerable situations, they resignified 800 umbrellas, creating a large 20 square meter panel crocheted with nylon ribbons extracted from 800 umbrellas. . The work has been exhibited at several events together with clothes created with the same material. With the public’s interest in purchasing the pieces, the project became a brand.

In May 2023 they began developing clothes to sell to collectors and seamstresses in the suburbs. “Today we are collaborating with two recycling cooperatives to redefine the nylon used in umbrellas. It comes to us, we cut everything and send it to the seamstresses to produce the pieces,” Jackson says.

“We prevent umbrellas from ending up in landfill,” explains the creative director, who has already counted more than 5,000 refurbished umbrellas since the start of the project.

More recently, they have started collaborating with a cooperative that receives all the banned umbrellas at the entrance to the shows taking place at the Allianz Parque stadium, in São Paulo (SP). In other words, the next works will be made under the umbrellas of the Paul McCartney, Taylor Swift and Rebeldes shows.

“We want to transform sustainability into something pop,” concludes Jackson, on the need to amplify the theme and bring it into new areas. Watch the video interview at the top of this article.

Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.