News of the upcoming mini-revolution on Prime Video may leave some consumers with a bitter taste. In addition to the introduction of advertising on the streaming platform from April 9, those who do not subscribe to the ad-free option will no longer benefit from Dolby Vision and Dolby Atmos. Therefore, it will be necessary to refuse to watch, for example, the Fallout series under optimal conditions.
To remove additional ads
This news surprised many subscribers abroad, as Amazon did not clearly communicate these changes regarding the introduction of ads on Prime Video. Thus, those who opt for the standard subscription, including advertising, are now deprived of high-end audiovisual features.
Both ad- and ad-free Prime Video offerings are already live in the United States and the United Kingdom, and some users have expressed frustration with the decision. as reported ForbesConfirming the testing of these changes, only subscribers who pay extra to remove ads can now enjoy Dolby Vision for HDR picture quality and Dolby Atmos for immersive sound.
invisible information
Amazon never mentioned this new restriction to some of its customers before the issue came to light. After the Forbes article, the company admitted that this change was not related to a technical problem, but was intentional. We could not find this information page “What content includes ads?”.
Although there are Dolby Vision and Dolby Atmos mentioned on the content sheets of the advertised offer subscribers, the latter are effectively deprived of it after the program starts playing.
The question now is whether subscribers are willing to pay more for an ad-free experience. After Amazon confirmed that advertising on the service will be introduced in France on April 9, the amount of the supplement has finally been announced.
You can even pre-order this option a Dedicated page in which the streamer announces the offer “Prime Video ad-free in France, Italy or Spain for an additional €1.99 per month“.
Amazon’s move raises questions about the value and benefits of subscriptions, as well as its impact on consumers’ browsing experience.
Source: Allocine
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
