Who are the GentleMinions, the viewers who will see ‘The Minions 2’ dressed up in costumes and born thanks to a new TikTok challenge?
It’s the new trend on TikTok: groups of teenagers in suits and ties are taking themselves to see The Minions 2: Once Upon A Time Gru. If these “gentlemanions” (a contraction of gentleman and minions) might make you laugh, it’s actually a nightmare for theater operators.
Born in the Anglo-Saxon countries, this phenomenon is spreading all over the world, and if most sessions go smoothly, some are a nightmare for viewers who come with their families.
Screaming, clapping at all costs, dancing in front of the screen, throwing bananas (the Minions’ favorite fruit) and objects… problematic behavior for a movie aimed at young audiences. In some countries, the police even had to intervene. Several UK cinemas have also banned access to ‘GentleMinions’ and others have stopped showing the film altogether.
Delayed for 2 years due to the pandemic, Minions 2 fans have been eagerly waiting for (remember, the 1st film grossed over $1.15 billion worldwide). Those who were still children when the first opus was released have grown up and seem to want to reclaim the little yellow men created by Illumination studio.
Predominantly adolescent audience
The #Minions hashtag has over 8.7 billion views on TikTok to date. The Hollywood Reporter also explains that 34% of the public who saw the film on its opening weekend (it was released on Friday, July 1 in the United States) were between the ages of 13 and 17, an unusually high proportion of teenagers for an animated film. . By comparison, 2017’s Despicable Me 3 only attracted 8% of teenagers.
The magazine says that so far almost 90% of the film’s audience is under 25, and 25% of viewers are under 12. Minions 2: Once Upon a Gru has so far earned $140 million at the US box office and $234 million worldwide.
The feature film that hit our theaters yesterday registered 600,000 admissions (including 95,000 in previews) for its first day of operation. Thus, Minions 2 achieves the best start ever for an Illumination production and Universal release.
The GentleMinions phenomenon is starting to spread in France, as shown in the photo above, posted yesterday on Twitter by UGC, but without exaggeration, with joy and good humor.
Kyle Balda, Brad Ableson and Jonathan Del Valle’s film is set in 1976. Grew, who grows up in the suburbs amidst bell-bottom jeans and flowing hair, devises a Machiavellian plan to successfully integrate the famous group. Super villains known as the Vicious 6. But the interview goes wrong and Gru becomes their enemy.
A meeting with Gad Elmaleh, the French voice of Gru
Source: allocine
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
