No!  Don’t Look!: Jordan Peele unveils website with dark games to promote horror movie

No! Don’t Look!: Jordan Peele unveils website with dark games to promote horror movie

From the director of Run! and We, No! Do not look! hits theaters in the US in July

No! Do not look! (2022) – also known as nopein the original title – won a shady website to promote the film by Jordan Peele. On Twitter, the director shared a link that leads to a page on the internet of a fictional amusement park, in which the user can play – and even be scared. (via TecMundo)

Upon entering Jupiter’s Claim, it may seem like just another regular tourist attraction site based on a TV show. In the meantime, the more the user navigates through the pages, the darker they become, with the right to a song and change in the texts.

By playing on the site, it is possible to earn fictitious money, called a “jangle” and use it for the online wishing well. Once you get enough jangles, you’re directed to a park’s Instagram filter, which shows the pit and, within it, some clues about the film’s plot.

No! Do not look! will likely be set in this park, which is based on the TV show starring the character of Steven Yuen when he was a child. The film has Daniel Kaluuya and Keke Palmer in the cast and hits US theaters on July 22.

Source: Rollingstone

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