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Cristiano Ronaldo Accused of ‘Ambush Marketing’ at Euros and Could Face Punishment

Cristiano Ronaldo Accused of ‘Ambush Marketing’ at Euros and Could Face Punishment


The action could be investigated by UEFA

Cristiano Ronaldo’s phase is not so good. After concluding his participation in the European Championship with the elimination of Portugal without scoring a goal, the star is now accused of having practiced “ambush marketing” during the tournament. The information was published by the newspaper “O Globo”.




The player wore a Whoop watch in the round of 16 against Slovenia, where he missed a penalty in extra time, but converted in the shootout. The problem is that the brand is not an official sponsor of the European Championship, whose advertising space is worth millions.

After the match, Whoop posted a graph on social media showing the Portuguese player’s heart rate during the penalty kick.

– When you are Cristiano, there is no fear in football. Watch how CR7 entered a state of flow and reduced his heart rate moments before changing the momentum of the match against Slovenia – the text says. Appearance:

Ambush marketing is an action during an event without directly paying for it. For Ricardo Fort, former head of global sponsorships for Visa and Coca-Cola, the situation is, in fact, “ambush marketing”.

– Cristiano and Whoop are an example of ambush marketing at Euro 2024. It is illegal, and both the player and the club should be fined – Fort wrote on social media.

The move could lead to sanctions for Cristiano Ronaldo and Whoop, if UEFA, European football’s top governing body, investigates the case.

Source: Terra

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