Aluminum recycling reaches almost 100% in the country and is a more sustainable choice than plastic or glass soap bottles
“The cosmetics industry produces more than 120 billion packages per year. Most of them are single-use disposable plastic,” explains Maisa Valfré, founder and creative director of Niul, a sustainable cosmetics brand focused mainly on liquid soaps.
With the aim of developing low environmental impact solutions, the company was born from the desire to change the way the world consumes, rethink product cycles and bring environmental awareness and responsibility into a profitable business: “Our idea was born from the desire to reduce the use of plastic as much as possible in everyday life”.
“Only 9% of all plastic in the world is recycled,” says Maisa, noting that Niul is the first Brazilian cosmetics brand in a can, which is a 100% and infinitely recyclable packaging – meaning that aluminum does not lose quality every time it is recycled, as happens with plastic, for example. Another advantage is that the product cycle is fast: “It takes a maximum of 60 days to recycle a can,” she concludes.
According to WWF Brazil, the country is the fourth in the world for plastic waste production and only 1.3% is recycled, which means that of the 11.3 million tons produced, only 145 thousand are recycled. Well below the global average. On the other hand, aluminum is recycled practically 100% in Brazil, which is the country that recycles the most of this material in the world.
Source: Terra
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