David Beckham, Gisele Bündchen, Naomi Campbell, Burna Boy and Lee Jong-Suk bring the brand’s new chapter to life
A stellar cast of new faces, alongside some familiar talent, brings the next chapter in the BOSS story to life. British footballer David Beckham appears in his first campaign since announcing his strategic partnership and design collaboration with the brand.
Along with him, Nigerian singer-songwriter Burna Boy and South Korean actor Lee Jong-suk join the cast that also includes Brazilian top model Gisele Bündchen, as well as Naomi Campbell and Italian tennis player Matteo Berrettini.
Since the launch of the BeYourOwnBOSS campaign, BOSS has championed the call for people to lead a self-determined life driven by style and confidence. For the upcoming fall/winter season, the brand is taking that message a step further, declaring, “having the power to find your own inner voice and be your own BOSS is not just a one-time commitment, it’s for life.”
In the new campaign, the talents, dressed in the latest BOSS styles, reveal their guiding principles along their life journey. The brand’s Fall/Winter 2024 portfolio offers complete options for all occasions, adapting to the needs of a modern lifestyle.
In the campaign, each talent individually puts the guiding rules to pen and paper. The raised office environment and tailored looks, as well as the corporate imagery highlighted in the campaign set, are an extension of the “CorpCore” theme first seen at the BOSS Fall/Winter 2023 show last September.
The launch will be supported by a 360-degree marketing campaign amplified through large-scale outdoor advertising in 29 key cities around the world. Online, BOSS continues to engage and build a community of fans with the launch of a new Instagram streaming channel. In person, alongside the Fall/Winter campaign, the always-on approach will further engage and develop the BOSS fan base on social media. On Threads, BOSS will feature backstage audio clips featuring top talent, while polls and questions will invite BOSS fans to rate and increase engagement, creating buzz around the campaign, which was photographed by Mikael Jansson and creatively directed by Trey Laird and Squadra Laird.
The new Autumn/Winter 2024 collection is available in BOSS stores and websites worldwide.
Website: https://www.hugoboss.com.br/boss
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
