What is Open TV 3.0?

In April 2024, the Minister of Communications, Juscelino Filho, revealed the details of the plan to implement Open TV 3.0 in Brazil. The implementation of this new generation of digital TV, which will cover both open and pay TV channels, is scheduled for 2025. TV 3.0 will bring significant advances in image and sound quality, as well as offering a more interactive experience for viewers.

In the month of July, the Ministry of Communications has established a working group with the mission of preparing the regulatory proposal for Open TV 3.0, a fundamental step in preparing for the implementation of this new technology in Brazil. The group has until December 31, 2024 to submit the regulatory proposal.

With the new standard, televisions will have a significant advance in resolution, going from the current Full HD (1,920 x 1,080 pixels) to 4K (3,840 x 2,160 pixels) and even 8K (7,680 x 4,320 pixels). In addition to greater definition, TV 3.0 will provide improvements in color quality, sharpness and contrast, thanks to the support of High Dynamic Range (HDR) technology.

Open TV 3.0 interactivity will require an Internet connection, enabling new ways to interact with content. Interaction possibilities will depend on the provider, but users will be able to, for example, participate in live polls, select camera angles in reality shows or football matches, and even make online purchases of products displayed on the screen.

After all, what is Open TV 3.0?

Open TV 3.0 is a technological revolution that offers users not only the ability to interact with programming, but also the guarantee of the highest quality in terms of image and sound, according to the Secretary of Electronic Social Communication, Wilson Wellisch.

Among the main improvements is the image quality, with devices capable of offering excellent resolution, providing superior sharpness and more intense color contrast. Open TV 3.0 will bring greater convenience and elevate the viewer experience to a new level. In addition, the new technology will enable a “sound cinema” experience, with immersive audio that moves in different directions, creating an immersive sound environment.

The Ministry of Communications emphasizes that TV 3.0, called “TV of the future”, will bring a new level of interactivity and transform the way channels are navigated, integrating a series of Internet-based technologies to further enhance the viewer experience.

According to the latest data from the Brazilian Institute of Geography and Statistics (IBGE), released at the end of 2023, in 2022, 91.5% of Brazilian homes, or 68.9 million, were connected to the Internet. million homes in the country without access to the network.

The Ministry of Communications aims to define the technology to be implemented by December 31, 2024. This will allow President Luiz Inácio Lula da Silva (PT) to sign a decree in early 2025 for broadcasters to adapt to the implementation schedule, ensuring that everything is ready for the 2026 World Cup. The migration to the new standard will occur gradually, starting with the big cities.

Access to Open TV 3.0 will be free, but, in addition to the Internet connection needed to access the interactive features, a first converter will be needed until televisions in the Brazilian market are fully prepared for the new standard.

The Ministry of Communications has not yet defined the modalities for the free distribution of converters for TV 3.0. In the transition from analog to digital television, the government has made converters available free of charge to low-income families.

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Source: Olhar Digital

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.